The Association of Magazine Media

Tuesday, November 21, 2017

The Digital Double Standard
Simon Dumenco of Advertising Age writes "And here I have to point out another key difference between old- and new-media publishers: The latter are still, circa 2017, generally given a ridiculous amount of leeway (ironically, often by old-media types) when it comes to gauging success. Or to put it another way, traditional publishers have to demonstrate discipline. Digital natives often have to demonstrate ... something else.
Got Wine? Milk Hijacks Time Inc.'s Food & Wine
For the first time, the magazine is changing its name as part of a new campaign from the California Milk Processor Board (CMPB). This geo-targeted promotion will reach 92,000 out of the magazine's 925,000 subscriber rate base. Goodby Silverstein & Partners (GS&P) convinced the magazine and publisher Time Inc. that this placement will reconnect milk to modern foods.
The Economist Debuts Special 2018 Issue
The Economist has today unveiled the 32nd edition of its special issue “The World in 2018," which will look ahead to the World Cup in Russia, midterm elections in the U.S, tourists taken around the moon, and a number of anniversaries, from 50 years since the assassination of Martin Luther King and Robert Kennedy to 10 years of Apple’s App Store.
The Atlantic's website Taps Sharma As Deputy Editor
Previously, Sharma worked at The Washington Post as deputy general assignment editor, helping in the development of a mobile-first storytelling project. In 2013, while at The Boston Globe, Sharma spearheaded live-blog coverage of the Boston Marathon bombings.
"Jack-of-All-Trades, Master of None" -Reason Why Mashable Flamed Out
"Former employees and observers say Mashable is a story of a company that lost its editorial focus, overspent and fumbled its pivot to video." writes Lucia Moses.
The Pivot to Paid Heralds the Rise of the Chief Customer Officer at Publishers
News publishers are going above and beyond to offer more than traditional news products, turning readers into multichannel customers in the process. It’s now a competitive advantage for publishers to ensure their customer experience is top notch across everything, whether it’s buying a newspaper in a shop, consuming content online or in a mobile app, viewing well-targeted ads, making e-commerce purchases or speaking with their call centers.
All the research facts, charts, and data are ready to use in your presentations.
November 16, 2017
Carroll Place
Join ASME NEXT for a conversation with Esquire's editor in chief, Jay Fielden, followed by an evening of networking.