The Association of Magazine Media

Monday, December 4, 2017

Q&A with David Carey and Michael Clinton of Hearst Magazines
“We like to make money. We think there is money in print and more print, and we like to make money and grow profits in digital. You can’t have one be primary and one be secondary. We have to be good at both. The businesses have some things in common, but also, a lot of things that are not in common with each other. And we have to be very skilled at running good, solidly-profitable businesses in all of the areas that we operate.” David Carey, president, Hearst magazines.
New York Magazine Is Ad Age's Magazine of the Year
And Adam Moss is "Editor of the Year" —"Actually, it feels sort of strange to call Moss just an editor. The word seems rather old-fashioned and constraining for someone who presides over a growing content empire that encompasses print, digital, events, e-commerce and other revenue streams." - Ad Age.
Ad Age's Magazines of the Year: See All the Winners
Every honoree on our Magazines of the Year list still produces print editions that make money—in many cases a lot of money—while they've been building out their increasingly impressive digital businesses. Honestly, good old-fashioned "reader revenue"—money from subscriptions and newsstand sales—has a refreshing ring to it circa 2017. (Eat your hearts out, digital natives.)
Magazine Media Spotlight: Ad Lib Podcast— New York Editor Adam Moss on His Magazines's Resilience (and Tentacles)
"New York Media, the magazine's parent company, now has a revenue base that is 64 percent digital—and under CEO Pamela Wasserstein and Publisher Avi Zimak, digital ad revenue is on track to rise double- digits by year end." Reports Brian Braiker.
TIME Releases Shortlist for its "Person of the Year"
TIME magazine released its “Person of the Year” shortlist Monday — and yes, President Trump is on there, alongside Kim Jong Un, special counsel Robert Mueller and activist athlete Colin Kaepernick.
Reviewed at the Newsstand: These Entertainment Magazines Have Star Wars Fever
In The New York Post: “Star Wars,” Hollywood’s make-or-break year-end franchise, returns next week with “The Last Jedi” — and will, no doubt, pull in $900 million or thereabouts from US moviegoers and become the talk of Greater Nerdistan later this month.
Shopping for Magazine Racks
Tim McKeough in The New York Times writes "Magazines offer a world of ideas, but they come with a small domestic problem: When too many pile up or are strewn about, they can be an eyesore. A magazine rack can help manage the chaos by providing a place for those yet to be read. But they aren’t the only solution — other large containers will do the job just as well."
PopSugar, Complex Team Up for Ad Deals
As tech giants tighten their grip on online advertising, digital publishers are working together to sell ad campaigns.
Snap Inc. to End 2017 with No Profit in Sight
Revenue growth will be lower than expected due to an increasingly saturated user market, unpredictable effects of the app redesign, and weakening ARPU from a switch in pricing mechanism.
Unimpressed with Revenue, Publishers Want to Sell Their Own Ads on Facebook Video Shows
Sources at four companies that have sold shows to Facebook, including one major media conglomerate and three digital publishers, said they have pushed Facebook to make it easier for them to sell mid-roll ads.
October 2017 Magazine Media 360° Brand Audience Report Data Is Here!
Today, MPA – The Association of Magazine Media released the latest Magazine Media 360° Brand Audience Report. Total Audience for the month of October 2017 is up +5.1% versus a year ago. By platform, we see that Print+Digital maintains the +3.7% year-over-year gains since GfK MRI’s Spring 2017 study was released. Video continues to grow rapidly with a +32.1% increase over last year. Audiences continue to migrate from Web (Desktop/Laptop), which shows a decline of -8.3%, but at a slower pace than recent months. In a significant change from prior months this year, Mobile Web reported an increase of +10.5% versus October 2016.
Good Housekeeping's Lori Bergamotto Offers Tips on Crafting Holiday Cards
Good Housekeeping style director Lori Bergamotto joins TODAY with tips on how to craft the perfect holiday card (like not forgetting the apostrophe in “Season’s Greetings”). She addresses etiquette issues and demonstrates how your smartphone can help you make a great holiday card.
This Wednesday -MPA Biennial Research Symposium: December 6, NYC
Don’t miss MPA’s half-day event featuring groundbreaking research from the Publishing and Data Research Forum (PDRF) in Madrid. Featuring Steven Millman, Chief Scientist, Simmons Research - and many more. Learn more and register today - complimentary for MPA/ASME members.
All the research facts, charts, and data are ready to use in your presentations.
December 06, 2017
Hearst Tower
February 06, 2018
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
June 13, 2018
Taj Hotel
February 06, 2018
Conrad New York