The Association of Magazine Media

Tuesday, December 19, 2017

Trusted Media Brands’ Investment in Talent Leads to Explosive Growth
The company’s properties, Reader's Digest, Taste of Home and The Family Handyman, all continue to grow year over year. In 2017, Trusted Media Brands reached 10.8 million subscribers across all properties, and 50 million readers across all properties. The company also reached 22.6 million millennials (ages 21-40) across all print and digital properties, and 88.4 million readers via social.
The Economist’s Video Strategy Shifts Focus to YouTube
The Economist Films division gets most of its views on Facebook, but like other publishers, it’s turning its attention to YouTube, where audiences tend to be more loyal and engaged than on Facebook.
The Atlantic to Install Paywall, Joining Wave of Publishers Diversifying Revenue
Beginning in January, the Atlantic will launch a metered paywall that will kick in after readers access 10 articles for free in a given month. The magazine’s leadership wanted to seize upon the increasing enthusiasm among consumers to pay for news and entertainment online, Bob Cohn, president of the Atlantic, said.
The Best Read Story of 2017? It's The Atlantic's 'My Family's Slave'
Chartbeat has released its third annual ranking of the 100 best read digital articles of the year among its clients as measured by total engaged time. The winner by a wide margin was Alex Tizon's Atlantic cover story on the life of a family servant who was, in fact, a slave.
Teen Vogue's Final Print Issues Celebrate Readers, Not Celebrities
Elaine Welteroth: “For the first time in our history, we celebrate REAL GIRLS and FEMMES (aka not celebs) on our cover who are making a difference in the world. These faces represent just a few of the young inventors, activists, artists, and athletes recognized in our annual #21Under21 list for their outstanding achievement.”
Behind Sports Illustrated Brand Expansion to OTT
Recently, Sports Illustrated launched an over-the-top streaming media network called Sports Illustrated TV (SI TV). The new platform for the 63-year-old brand brings the magazine to life, with original documentary series, weekly studio shows and acquired sports movies, documentaries and TV shows.
Magazine Media Spotlight: Where are Magazines Going in 2018?
Dave Pilcher of Freeport Press: We see publishers realizing the true power of a self-selected special interest audience, and we see them figuring out how to leverage that in print. This is without a doubt where the print magazine industry is moving.
How 2017's Editorial Changes will Affect Fashion Publishing
A new guard of young talent is ready, willing and able to fill these new editorial openings and champion new platforms to reach readers and advocate for diverse representation on their pages and screens.
Facebook To Punish 'Engagement Bait' Posts
In the coming weeks, Facebook plans to implement stricter rules to demote Pages that seem to "systematically and repeatedly use engagement bait to artificially gain reach in News Feed" by going against "one of our key News Feed values, authenticity."
‘Our relationship with Facebook is difficult’: The Guardian’s David Pemsel says the platform doesn’t value quality
"Our relationship with them is difficult because we’ve not found the strategic meeting point on which to collaborate. Eighteen months ago, they changed their algorithm, which showed their business model was derived on virality, not on the distribution of quality. We came out of Instant Articles because we didn’t want to provide our journalism in return for nothing."
Magazine Media Spotlight: Holiday Hacks to Help you Wrap your Presents Without the Hassle
Good Housekeeping's Lori Bergamotto appeared on The Today Show to share time-saving tips and tricks for wrapping just about anything, helping you wrap your presents without the hassle.
Bloomberg, Twitter Launch TicToc News Network
Twitter Stock Surges as Anti-Harassment Rules Take Effect
Snap Jumps on News its Still the App of Choice for Teenagers
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February 06, 2018
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February 06, 2018
Conrad New York
June 13 - 14, 2018
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