The Association of Magazine Media

Monday, January 8, 2018

Q&A with Linda Thomas Brooks of MPA
A month away from the 2018 American Magazine Media Conference, MPA's CEO identifies some of the unique opportunities and challenges facing our industry: "Two things are on my mind. First, we need to-together as an industry-continue to explore new ideas and opportunities. Second, but perhaps more importantly, we need to celebrate what is good about our industry. We seem to be really good at beating ourselves up and we need to remember, especially in this age of disruption, our fundamental values to marketers and to consumers."
On the Cover: Behind White House Doors with Michael Wolff
"Since it was published online this past Wednesday, New York’s explosive cover story adaptation of Michael Wolff’s new book, Fire and Fury: Inside the Trump White House, has drawn more than 4.5 million readers (on and off-network) and “spawned a thousand headlines,” in the words of Apple News. Readers spent four times the average engaged time on our site with the piece, which had been planned for online publication ahead of the print magazine, though the timetable was moved up as news from the book began to leak. Wolff is no stranger to New York, having served as media columnist from 1997 to 2004 and winning two National Magazine Awards ( http://www.magazine.org/asme/national-magazine-awards )..."
Samantha Barry Named New Editor in Chief of Glamour
Samantha Barry comes to Condé Nast from CNN: “Sam is Glamour’s first digital-native editor, which is to say she arrives from the future rather than the past,” Condé Nast artistic director Anna Wintour said.
Maureen Hoch Named New Editor of HBR.org
Hoch, who had been serving as the acting editor of HBR.org since August, joined HBR in 2013 after serving as the World Bank’s Global Web Editor. Prior to that, she had been Managing Editor, Digital News, at PBS NewsHour, and World News Editor at The Washington Post Express.
What Happened to Creative Subscription Marketing for Magazines?
"As an outspoken advocate of newsstand sales and someone with experience in circulation marketing, I find there is a correlation between the loss of newsstand sales and the reduction in creative direct response subscription marketing."
Hudson Valley Magazine Names New Publisher
Hudson Valley Magazine, part of Today Media, has announced the appointment of Dan Burnside as Publisher. The region's leading lifestyle publication, Hudson Valley Magazine celebrated its 45th anniversary in 2017.
Good Housekeeping's Rachel Rothman Shares Favorite Baby Registry Items
Good Housekeeping Chief Technologist Rachel Rothman appeared on WYFF-NBC to show a few of the 60 baby registry items from the Good Housekeeping Institute.
Penske Media, Outbrain Expand Sponsored Content Partnership
Penske Media, whose brands include Variety, Deadline and WWD, expanded its strategic partnership with Outbrain, which focuses on sponsored content.
See the November 2017 Magazine Media 360° Brand Audience Report!
Today, MPA – The Association of Magazine Media released the November 2017 Magazine Media 360° Brand Audience Report showing consumers continue to believe in magazine brands, with nearly 1.9 billion in total audience across platforms. This month’s report incorporates data from the newest GfK MRI Fall 2017 release, showing that Print+Digital audience is steady (-1.7%) compared to November 2016.
MPA Would Like to Thank Its AMMC 2018's Event Sponsors
The Alliance for Audited Media https://auditedmedia.com/?MPA_Daily_News_Roundup , CDS Global https://www.cds-global.com/?MPA_Daily_News_Roundup , GfK http://www.gfk.com/?MPA_Daily_News_Roundup , and Vindicia https://www.vindicia.com/?MPA_Daily_News_Roundup .
All the research facts, charts, and data are ready to use in your presentations.
February 06, 2018
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 06, 2018
Conrad New York
June 13 - 14, 2018
Taj Hotel