The Association of Magazine Media

Wednesday, January 10, 2018

Hearst’s Kate Lewis: One-Third of Hearst’s Magazine Content Is Video
“It is definitely driven by advertisers. But it is also very driven by what the platforms want, but also consumption of video is going up. So I think there is an audience there,” said Kate Lewis. “Video doesn’t change our brands. What changes the brand more is publishing so much stuff. When we published so much, we began understanding how the audience responds. Video lets us take the things they responded to and blow it up big.”
More on Hearst Completes Acquisition of Rodale Inc. Magazine Media Brands
Hearst announced that it has completed its transaction with Rodale to acquire the company’s global health and wellness brands. In addition to the U.S. editions and digital expressions, the newly-acquired brands publish 62 print editions and 57 websites in 31 countries. The acquisition adds complementary health and wellness titles to Hearst’s diversified portfolio of magazine brands, encompassing 20 titles in the U.S. and nearly 300 editions and websites around the world.
How Customer Data Is Guiding Conde Nast’s Marketing Strategies
Bethany Biron writes "The effort is part of Condé Nast Performance Lab, a recently launched program within the media conglomerate’s research and analytics team that collects data and conducts surveys to better inform marketing strategy across publications. After sharing its first study in July — which used neuroscience to show the efficacy of sponsored posts — the group revealed its latest findings, showing that early adopters of style trends are also more likely to become technology trendsetters."
TIME Magazine's Optimist Issue Highlights AR Storytelling
TIME magazine added several augmented reality (AR) features to the “Optimist” issue guest-edited by Microsoft co-founder Bill Gates. The Jan. 15 issue, available on newsstands on Jan. 5, lets readers see AR features by downloading the Life VR app and scanning pages of the magazine with a smartphone camera.
More on Meredith Launches Hungry Girl Magazine
Lisa Lillien expands on the Hungry Girl empire: “We worked closely with Lisa and her team from Hungry Girl to produce the magazine itself,” explained editorial content director Michelle Bilyeu. “They’ve got the editorial and the direct understanding of their consumer, and we helped them create a vision and a design look and feel for the title that not only went along with their brand, but could become a new piece of their brand.”
What Happens When You Reach 1 Million Instagram Followers
The Knot, a wedding website and magazine, said it became the first wedding brand to gain 1 million Instagram followers in July 2016. Kristen Maxwell Cooper, its editor in chief, said that having that many followers led to other opportunities, such as working with the bride-to-be behind @girlwithnojob, a popular Instagram meme account, on her wedding.
Hearst Will Sell Its Rodale Book Division to Penguin Random House
Hearst said Tuesday it will flip its recently acquired Rodale book division to Penguin Random House. The deal puts under one publisher Al Gore’s “Inconvenient Truth,” Rodale’s 2006 book, and Penguin’s Tom Clancy, Anne Rice and Dean Koontz franchises.
Stephen Gan Jumps to Elle
Stephen Gan goes from being the creative director of Harper's Bazaar to being the creative director of Elle.
Hearst Will Sell Its Rodale Book Division to Penguin Random House
Hearst said Tuesday it will flip its recently acquired Rodale book division to Penguin Random House. The deal puts under one publisher Al Gore’s “Inconvenient Truth,” Rodale’s 2006 book, and Penguin’s Tom Clancy, Anne Rice and Dean Koontz franchises.
Magazine Media Spotlight: Good Housekeeping's Jackie London Appears on The Today Show
Good Housekeeping Nutrition Director Jackie London appeared on The Today Show to share the Healthy Food Trends for 2018, including pulses (seeds of legumes like lentils), plant-based snacks, riced vegetables, alternatives to dairy, and new global alternatives like plantain chips.
Atlantic Media Strategies Is Now Atlantic 57
A new year, a new start, a new name: Happy New Year from The Atlantic’s consultancy and creative agency, the team you have known as Atlantic Media Strategies.
"We’re Marching in the Same Direction:" Facebook Is Emphasizing Groups, and Publishers Are Following Suit
Publishers may be pulling away from Facebook in favor of keeping readers on their own sites, but they’re finding favor in Facebook Groups.
Goop Magazine's Second Edition Is All About "S3x & Love"
The new year is off to a great start for Gwyneth Paltrow and Brad Falchuk. Not only are they the cover stars of Goop magazine's second edition, but inside the new "Sex & Love"-themed issue, the actress and lifestyle mogul and the American Horror Story and Glee producer are finally confirming their long rumored engagement.
Publisher Attitudes Toward Platforms, in 4 Charts
Publishers want the reach that platforms afford and a fair reward for filling them with content. On top of this, publishers increasingly want the platforms to take more responsibility for their role in hosting inappropriate content." writes Lucinda Southern.
See the November 2017 Magazine Media 360° Brand Audience Report!
Today, MPA – The Association of Magazine Media released the November 2017 Magazine Media 360° Brand Audience Report showing consumers continue to believe in magazine brands, with nearly 1.9 billion in total audience across platforms. This month’s report incorporates data from the newest GfK MRI Fall 2017 release, showing that Print+Digital audience is steady (-1.7%) compared to November 2016.
All the research facts, charts, and data are ready to use in your presentations.
February 06, 2018
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 06, 2018
Conrad New York
June 13 - 14, 2018
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