The Association of Magazine Media

Tuesday, January 23, 2018

In Fake-News Era, MPA Highlights Trusted Content
“With fake news running rampant and marketers and consumers alike questioning content environments, this year’s [American Magazine Media] Conference is devoted to the theme ‘Magazine Media. Better. Believe it.,’” reads a statement from MPA.
Why Aligning Identity and Inventory Is a Top Priority for Time Inc.
Jen Wong, president of digital and COO of Time Inc: “The next arc is inventory... The question is going to be now that we have been on this march for identity…what do we do about inventory [and] large-scale buys for advertisers across that. It will be interesting to see what happens on that front.”
Why Hearst is Betting Big on Voice
Hearst is betting on voice platforms as a long-term priority as it continues to develop products for both Amazon Alexa and Google Assistant platforms. Last year, the media giant experimented with producing voice content for Elle, O, the Oprah magazine, Good Housekeeping, and say they’ve seen enough to delve into it more.
Where Condé Nast Will Find Revenue in 2018
Fred Santarpia, Condé Nast’s chief digital officer, explains how the company is approaching revenue models such as pay walls, membership models and events and brand activations.
Conde Nast Acquires Lighthouse Datalab, Enhances Analysis, ROI
The acquisition of the Lighthouse Datalab team “underscores Condé Nast’s commitment to growing our data-science capabilities, which is providing tremendous value to our clients through both audience targeting and demonstrating the superior ROI marketers can achieve ...,” stated Karthic Bala, head of data strategy for Condé Nast.
How Publishers like Quartz are Cashing in on Cryptomania
Traffic to Quartz’s future of finance section, which has been reporting about cryptocurrencies for six years, grew 10 times throughout 2017. It also hired an additional reporter to focus on the topic last year. For Jason Karaian, global finance and economics editor, the spike in interest in cryptocurrencies gives Quartz the license to go deeper to explore the issues and people behind the news.
Rupert Murdoch to Facebook: Pay Up
Rupert Murdoch has long expressed frustration with how companies like Facebook and Google use news content. Now the executive chairman of News Corp and 21st Century Fox is upping the ante, calling on Facebook to pay publishers a carriage fee the way cable companies pay for channels.
National Geographic Thinks it has a Way to Survive Facebook's Jungle with "Safari Live"
Facebook says it will value content according to signals such as multiple comments—just what National Geographic says Safari Live is delivering. The stream goes live twice a day from Africa, and the audience can chat with hosts as they travel through the bush, where animals become recurring characters.
50 Top Artists Team Up With New York Magazine for a Yearlong Public Art Show
To celebrate turning 50 this April, New York magazine will unveil covers designed by one artist for each year of its existence as a kind of public art exhibition.
Elle Appoints Martin Hoops Design Director
“Martin is a seasoned professional who understands just how vital the typography and design of a magazine is to execute a successful and engaging story,” said editor in chief Nina Garcia. “He is a collaborative and innovative thinker and I look forward to having him at Elle.”
'Time' Highlights Avengers: Women Running For Office
The faces of 48 women taking part in races, spanning various public posts, including governor, congress and state legislature, appear on the cover with a bold headline: “The Avengers.”
Good Housekeeping's Lori Bergamotto Recaps the Trends Seen at the 2018 SAG Awards
Good Housekeeping style director Lori Bergamotto appeared on New York Live today recapping SAG Awards red carpet trends, including sequins, pops of pink, and jewel tones.
Magazine Media Spotlight: Can "Smart" Kitchen Tech Make You a Better Chef?
Good Housekeeping Chief Technologist Rachel Rothman appeared on The Dr. Oz Show providing a quick tour of the Kitchen of the Future and presenting high-tech kitchen gadgets.
MPA Next Event | Behind the Scenes at Domino
Junior associates: Join MPA Next on 2/28 for a tour of the new Domino Media Group headquarters—a space designed with the generous support of brand partners—followed by a conversation with Chief Revenue Officer Beth Brenner on how the company is pushing its omni-channel revenue model to the next level.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
Netflix Beats Growth Estimates Despite Price Increase
Ad Buyers want more flexibility and stats for Facebook Watch ads
How Commerce Publishers Use their Data to Cozy Up to Retailers
All the research facts, charts, and data are ready to use in your presentations.
February 06, 2018
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 06, 2018
Conrad New York
February 28, 2018
Domino Headquarters
June 13 - 14, 2018
Taj Hotel