The Association of Magazine Media

Thursday, February 1, 2018

With Time Inc. Purchase Complete, Meredith Becomes the Nation's Top Magazine Publisher, Steve Lacy Says.
Kevin Hardy reports "The acquisition puts Meredith at the front of the nation's publishing pack with a combined audience of some 200 million consumers. Its digital audience of 170 million unique visitors now rivals the nation's top media companies, putting it behind only Google, Yahoo, Facebook, Microsoft and Amazon sites."
Pivot to Digital: How Two Legacy Publishers Are Embracing Their Futures
Executives from ALM and Trusted Media Brands Inc. on the strategic, cultural, and organizational aspects of embracing the new reality.
HGTV Magazine Experiments with Property Brothers Cover
HGTV Magazine, one of Hearst’s most successful shelter titles, debuted a new cover style featuring people. The first boasts the popular Property Brothers, showcased in a 19-page photo-heavy story.
Exclusive: Condé Nast Launches New Event Management Software—with a Twist
In addition to guest management software, Concierge.com provides full access to a dedicated team of event and hospitality experts.
One Year in, New York Magazine Pivots Membership Program to Exclusive Events Focus
Launched in late 2016 as “insider access to extraordinary experiences,” New York by New York members got early access to sales at retailers, a newsletter with tips on how to thrive in the city and access to a private Instagram feed (which has since been made public.)
Paywalls Make Content Better: WIRED Editor Nick Thompson Celebrates One Year at the Helm
Wired’s wall goes up today: Five free clicks, then $20 a year.
Tackling the Internet’s Central Villain: The Advertising Business
Farhad Manjoo insists "if you want to fix much of what ails the internet right now, the ad business would be the perfect perp to handcuff and restrain — and perhaps even reform."
Facebook Just Dropped Big Hint that the News Feed's Days May Be Numbered
The amount of time users are spending on the site declined by a whopping 50 million hours a day, company CEO Mark Zuckerberg said, describing 2017 as a strong but "hard" year for the company.
Associate Member Spotlight: 4 Questions with Tracking First's Chief Operating Officer, John Boyd
Among Mr. Boyd's replies: "In today's marketing landscape there is more and more competition for consumer eyeballs, and as people spend more time on digital media, an increasing focus on the digital side of the business. Tracking First provides cost savings in terms of the digital advertising tagging process, and provides much more accurate insights so that companies can put advertising dollars in the right place to drive traffic to their publications. We also provide direct cost savings to our clients through a much more efficient campaign tagging/ tracking process."
MPA would like to thank Acxiom for their support of AMMC 2018.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI.
MPA Magazine Spotlight: Gisele Bündchen Stars With No Makeup on the Cover of Vogue Italia
The Brazilian model was shot in the intimacy of her house by photographer Jamie Hawkesworth.
MPA would like to thank AAM for its support of AMMC 2018.
More than 4,000 publishers, advertisers, agencies and technology vendors depend on AAM’s data-driven insights, technology certification audits and information services to transact with trust.
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The iPad Lost Years for Apple's Media Partners
Shira Ovide writes "The missed opportunity was for Apple's business partners, particularly newspaper and magazine companies, which Apple persuaded to turn themselves inside out to take advantage of the iPad. It turned out that Apple was leading those partners to a dead end. "
MPA Next Event | Behind the Scenes at Domino
Junior associates: Join MPA Next on 2/28 for a tour of the new Domino Media Group headquarters—a space designed with the generous support of brand partners—followed by a conversation with Chief Revenue Officer Beth Brenner on how the company is pushing its omni-channel revenue model to the next level.
MPA Magazine Spotlight: Fort Hood Soldier Makes the Cover of Men's Health
"In the issue, 1st Sgt. Diamond Ott, with the 1st Cavalry Division at Fort Hood, gives fitness advice for readers to see if they have what it takes to pass the Army's new combat test and also tells the publication about his life in the military."—The Magazine will hit newsstands on Tuesday, February 6.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
All the research facts, charts, and data are ready to use in your presentations.
February 06, 2018
Conrad New York
Contact Alison Heisler, aheisler@magazine.org or 212-872-3740, for details and custom opportunities.
February 06, 2018
Conrad New York
February 28, 2018
Domino Headquarters
June 13 - 14, 2018
Taj Hotel