The Association of Magazine Media

Wednesday, February 14, 2018

Trusted Media Records Big Digital Uptick
"Trusted Media Brands showed record visitors across its entire digital network with 62.7 million unique visitors in December, an increase of 20% over 2016. The network added over 10 million visitors during that time period." Reports Melynda Fuller.
How Drones Get Impossible Shots for Bonnier and National Geographic
"For magazine media, drones capture aerial images of remote, hard to reach, and otherwise inaccessible areas, conveying perspectives and offering insight in a way boots-on-the-ground journalism can't. They allow magazine media to give audiences a bird's eye view, showing scale, teaching and telling stories in new ways." Writes Jessica Patterson.
"How Can We Differentiate Ourselves?" — Inside the March Issue with Marie Claire’s Kate Lanphear
“I’ve been drilling down on: How can I better execute [editor in chief] Anne’s [Fulenwider] vision? Where should we be going, and what does that visually mean? And how can we differentiate ourselves, but do it in a relevant and timely way?“ Lanphear said.
7 Questions for Ruthie Friedlander, InStyle’s Special Projects Director
Friedlander, who joined InStyle as site director in 2016, says the brand’s 15-member digital team (four of which are devoted to social media) now integrates a video component into every single post on InStyle‘s website, and works closely with a centralized video team at Time Inc. (now Meredith Corp.) to apply their expertise in the medium to the brand’s editorial content.
MPA would like to thank LSC Communications for their support of AMMC 2018.
With a rich history of industry experience, innovative solutions and service reliability, LSC Communications (NYSE: LKSD) is a global leader in print and digital media solutions. The company’s traditional and digital print-related services and office products serve the needs of publishers, merchandisers and retailers around the world. With advanced technology and a consultative approach, LSC’s supply chain solutions meet the needs of each business by getting their content into the right hands as efficiently as possible. Visit lsccom.com.
Third-Party Data Is a Big problem in Digital Ad Campaigns
According to a Digiday survey on the challenges with using data in digital campaigns, respondents said they have the most trouble with creating reliable audience segments and securing dependable third-party data.
MPA would like to thank Piano for its support of AMMC 2018.
Piano’s platform makes it easy for great media companies to market, sell and fulfill their content across any channel their audience wants. Our tools give business users control over the complete experience—targeting the right segments, creating incentives for users to register and pay, and retaining those customers with minimal churn—without ever having to go to the IT team again. Visit Piano.io
Former Condé Nast Executive Named Beautiful Destinations CBO
Monaghan, who will join the startup on March 1, will be charged with extending the company’s reach with new advertisers, including expanding into entertainment.
Magazine Media Spotlight: Louise Linton Says Brand-Laced Instagram Was Inspired by Jackie O
In an interview for the March issue of Elle Magazine, the still relatively new wife of Steven Mnuchin, the former Goldman Sachs banker turned hedge fund manager and movie producer who last year became Donald Trump’s treasury secretary, said she was feeling particularly “regular” when she went on a condescending rant against an Instagram user who said Linton’s late August post of an official trip with her husband was “#deplorable.”
Magazine Media Spotlight: Cosmo's Michele Promaulayko Lists the Sexiest Movies of All Time for valentine's Day
Cosmopolitan Editor in Chief Michele Promaulayko appeared on The Today Show to share trivia on some of the sexiest movies of all time for Valentine’s Day. Watch!
The Secret of Making Life (and Magazines) More Meaningful: Words of Wisdom from South Korea’s B Magazine
“Nowadays, when many people talk of the inevitable disappearance of print media or the analog era and tout the need to focus all of our attention on the new digital realm, I continually try to imagine a world in which warm sunlight and trees in gardens are just as valued as the realm of artificial intelligence and robots. Because regardless of which way we turn, I believe that both will co-exist so as to make our lives even more meaningful.” Suyong Joh, Publisher, B magazine.
American Magazine Media Conference 2018 Recap
Stephen M. Lacy, executive chairman, Meredith Corp. and chairman, MPA – The Association of Magazine Media, welcomed attendees to AMMC and kicked off the conference with an acknowledgement to Meredith Corp.’s recent acquisition of Time Inc. He continued with an overview of the industry’s success in the past year. Linda Thomas Brooks, president and CEO of MPA, took the stage and encouraged attendees to follow the Dalai Lama’s advice: “Keep working on it.” Though there is no single approach that ensures success in the magazine media business, sharing thoughts, perspectives and data helps the industry become as innovative as possible.
Thank You to our strategic associate partners for their AMMC sponsorship support.
CMG-Comag Marketing Group, GfK, LSC Communications, and Quad Graphics. -In addition we would like to thank the following associate members for their AMMC sponsorship support. Acxiom, MediaRadar, Vindicia, Alliance for Audited Media, Google, Zinio Pro, AdMonsters, CDS Global, Chartbeat, SocialFlow, Piano, and PressReader.
ASME NEXT Award 2018 Winners Announced
The American Society of Magazine Editors has announced the winners of the third-annual ASME NEXT Awards for Journalists Under 30. Five young magazine makers will be honored at the Ellie Awards Annual Luncheon on March 13 at Cipriani Wall Street in New York.
ASME Cover Contest 2018 Winners Announced
The American Society of Magazine Editors has announced the finalists and winners of the 12th ASME Best Cover Contest. The New Yorker's "Blowhard" cover, depicting a Trump-like figure powering a sailboat by blowing into a Klansman's hood, was named Cover of the Year. Entertainment Weekly's election-themed RuPaul cover, “Let’s Hear It for the Red, White and Ru," won the Readers' Choice Award.
Magazine Media Spotlight: The Baking Kits Trend
Delish Editorial Director Joanna Saltz appeared on Good Morning America today, sharing her thoughts on the baking kits trend.
Ellie Awards 2018 Finalists Announced
The American Society of Magazine Editors today published the list of finalists for the 2018 National Magazine Awards for Print and Digital Media. For the fifth year, the finalists were first announced in a 90-minute Twittercast. ASME will celebrate the 53rd presentation of the Ellies when each of the 104 finalists is honored at the annual awards lunch.
Don Lemon to Host 2018 National Magazine Awards Lunch
The American Society of Magazine Editors has announced that the 2018 Ellie Awards Annual Luncheon will be hosted by Don Lemon, anchor of “CNN Tonight With Don Lemon.” The editorial leaders of more than 60 print and digital titles—including magazines published by Condé Nast, Hearst Magazines and Meredith Corporation—are expected to be honored on Tuesday, March 13, at Cipriani Wall Street in New York.