The Association of Magazine Media

Tuesday, February 20, 2018

Google Turns on the Charm with Publishers by Focusing on Subscriptions
At a Digital News Initiative summit Google convened in Amsterdam last week, Google said it was working on ways to identify Google users who are likely candidates to subscribe to a publication, make it easy for them to subscribe within Google and then give them a tailored experience in search based on what they subscribe to.
Q&A with Adam Moss on Magazine Covers: Purpose Beyond Newsstand Sales
“The cover is no longer really to sell magazines on newsstand. As newsstands have become so much less important to all of us, the cover has a different function. It is basically the brand statement of what we make. It declares what we think is important or interesting; it declares our voice. Also, it’s an amazing document for the purposes of social media. Social media takes your cover and distributes it all over the place and it becomes an advertisement for the magazine that’s actually more important than it was originally meant to be when it was to stimulate newsstand sales.” Adam Moss, editor in chief, New York.
Departures Redesigns Print Magazine
Editor in chief Jeffries Blackerby puts his stamp on the luxury title.
MPA Announces Call for Entries for the 2018 Imagination Awards
MPA – The Association of Magazine Media is now accepting entries for the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
Condé Nast Italia Unveils First Social Media Editorial Project
Condé Nast Italia is launching a new editorial project — and it’s entirely social and platform-free. Called LISA — an acronym for love, inspire, share and advise.
New Owner Moves Golf Magazine to Bank Building
"Golf and, which were sold by Meredith last week, will be moving their offices into Manhattan’s Emigrant Savings Bank building." Reports the New York Post.
The Gospel According to Oprah
"Whether or not she ever runs for office, Oprah Winfrey is on a mission to make America listen again"- Julia Reed has the interview for WSJ Magazine.
MAD Magazine Will Reboot in April
MAD Magazine will be rebooted with a new #1 and a new look when it moves to California later this year, DC co-publisher Dan DiDio revealed today on his Facebook page.
Magazine Media Spotlight - New York Magazine: "Do You Believe Anita Hill Now?"
NPR's Steve Inskeep talks to Jill Abramson, who writes in "New York Magazine" about the long-standing sexual harassment allegations against Supreme Court Justice Clarence Thomas. She argues that it might be time to remove him from the bench.
Lucy Yeomans Discusses Porter’s New Daily Edition
Net-a-porter has created a new platform, Porter Digital, which offers daily content in four languages.
Pop-Up Magazine, "Live Magazine" and Storytelling Show, Is in New Orleans Feb. 23
"What if reading a magazine were more like watching a play — i.e., you could share it with a roomful of people? That's more or less the premise behind Pop-Up Magazine, which brings its winter tour to New Orleans Feb. 23." writes Kat Stromquist.
Why BankMobile Launched an Online Magazine
The three-year-old digital bank is the latest financial brand to launch an online magazine, following Acorns and Santander; it wants to draw visibility to the human faces behind the company and in some cases, offer readers its own employees’ perspective on personal finance and topics in the news.
Cosmo's Michele Promaulayko on The Today Show: Dating in the Digital Age
Cosmopolitan editor in chief Michele Promaulayko appeared on The Today Show to share the dos and don’ts of dating in the digital age, specifically when it comes to profile photos, bios and opening messages.
In Search of an Awesome General Interest Gaming Magazine
"...where was the magazine that covers all forms of analog gaming? There's a tabletop gaming revolution going on. So where is the house organ?"
Lupita Nyong'o Recreates Chadwick Boseman's Rolling Stone Cover
The 34-year-old actress recreated the new Rolling Stone magazine cover featuring Boseman, who plays the titular character in the mega-hit Black Panther, with her own sexy interpretation of the shot.
"The eBook Is a Stupid Product: No Creativity, No Enhancement": Hachette Group CEO
An interview with Arnaud Nourry about the future of digital publishing, why he took on Amazon as an opponent and the market potential in India.
The Greatest Mystery in Publishing? That Pulp Is Not Dead.
"Print books are back. I think. "People thought physical books were goners," said Jed Lyons, chief executive of Lanham, Md.-based Rowman & Littlefield Publishing Group." Writes Thomas Heath.