The Association of Magazine Media

Wednesday, February 21, 2018

Eclipsing 50 Million UV’s in January, Eyes More Lifestyle Content (and Video)
Greg Dool writes "the legendary title’s website attracted 42 million users1 on smartphones last month (a 37-percent increase over January 2018, which vaulted People‘s mobile audience past even the print edition’s still-considerable readership2), or that one-in-three visitors to People‘s digital channels are millennials." Reda the Q&A with Zoe Ruderman, newly named editor of People Digital, on content strategy in the multi-platform age.
Hearst Digital’s Troy Young on the "New Realities" of Understanding Consumers, Creating Audiences
We define trends and understand consumers and create audiences. But we have to refactor our ad offering, essentially our market offering, to deal with the new realities,” Young says.
WIRED’s Nick Thompson: Facebook Needs to Pivot News Feed to Quality
“The fundamental thing I want Facebook to do is change news feed so that it rewards quality content,” said Thompson on this week’s episode of the Digiday Podcast. “If you write a story that isn’t on the moment, it will not travel on Facebook, even if it makes people feel informed and educated..." -Nick Thompson, editor in chief of WIRED.
Allure's Michelle Lee Among Media Notables Named to Adweek's First-Ever Advisory Board
“This group, which will evolve over time as new members rotate on, will advise Adweek on the trends, debates and emerging technologies shaping their industries,” said David Griner, Adweek’s director of digital initiatives. “But we’re just as excited about facilitating conversations among the group—and based on our first board meeting in January, there will be no shortage of discussion and debate.”
Goop Beefs up Editorial and Partnership Operations
Chantal Fernandez writes "Danielle Pergament is one of several new editorial recruits joining the content-and-commerce company, which plans to expand its fashion offering and collaborations."
Publishers Warily Embrace Amazon Program to Run Their Content on
"Amazon is not offering publishers licensing fees to run their content. Instead it is tying publishers’ content fees to performance in driving purchases. If a reader decides to buy a backpack recommended in Wirecutter’s guide to travel, for example, a click on that backpack directs them to the product page inside Amazon, where they can complete a purchase. Wirecutter earns a commission on the purchase."
How I Get It Done: Gayle King
"Gayle King is a busy woman. She starts her days co-hosting CBS This Morning (with Norah O’Donnell and John Dickerson), and then heads over to the offices of O, the Oprah Magazine, where she’s the editor of her famous best friend’s namesake magazine... Here, how she gets it done."
In Print Relationships - Joanna Gaines: "If I Could Tell the Younger Generation Something, It Would Be..."
Nicole Ziza Bauer writes "We had the best time celebrating the launch of both Darling and Magnolia Journal‘s newest issues in Waco, Texas with Joanna Gaines and the Magnolia team this weekend."
Prince Magazine Ads Through the Years: 1978-2016
"Right from the start, Prince clearly knew the value of making a strong first impression. This collection of magazine ads from throughout his long and successful career show how he utilized attention-grabbing imagery and striking photographs to introduce numerous albums, singles and movies to the world." writes Matthew Wilkening.
Meet "Franchise," a Basketball Magazine for Aesthetes
The indie publication at the intersection of hoops culture and high design: Depending on who's reading, Franchise is either an art glossy celebrating basketball or a basketball magazine celebrating art. Standing 13 inches tall and nearly an inch thick, Franchise looks more at home next to 032c or Wonderland than, say, Slam. This is by design.
What's The Frequency, Kenneth? Reconsidering Newsstand Cadence
Many people in the magazine business are frantically asking themselves a similar question: What's the appropriate frequency to maintain -- or better boost -- the revenue of newsstand magazines? And how should we reconsider frequency in the context of new consumer behaviors.
Axel Springer’s Dr. Andreas Wiele on How to Win As a Digital Publisher
Digital media companies may be facing some significant challenges, from taking on the ad blockers through to working out a response to the recalibration of Facebook’s news feeds. Yet many of the companies who embarked digital publishing first are now being rewarded with some significant growth.