The Association of Magazine Media

Friday, February 23, 2018

Print Is Still Big Business in Magazine Media
Far from dead, print continues to be a critically important product for publishers. “The old trope that print is dead is just lazy thinking,” says Linda Thomas Brooks, president and CEO of the MPA—the Association of Magazine Media.
Smithsonian Redesigns, Dedicates March Covers to Norman Rockwell
"We wanted to change the overall look of the magazine to reflect the great content we’ve been putting inside lately. We’re publishing some amazing and startling work by award-winning writers, photographers and illustrators, and we wanted to give them a cool new showcase,” Smithsonian editor-in-chief Michael Caruso told Publishers Daily.
Chartbeat Finds Google AMP Driving Traffic for Publishers
Chartbeat found publishers are seeing referral traffic come from Google AMP more than any other platform. In fact, during the week of February 8, 2018, publishers saw 801 million weekly page views from AMP-enabled pages, and only 290 million from pages not supported by AMP.
Publishers (again) Turn to Micropayments
Building audience is the biggest challenge. Most of the older startups, including Blendle, Texture and Inkl, were apps, which are tough to build audiences for. “Being app-based, historically, limits the size of the audience,” said Kim Lau, vp and gm of The Atlantic’s digital operations. Invisibly is positioning itself as an ad network, and Scroll relies on user cookies, so neither will have that problem.
Lenny Letter and Iris Brands Join Conde Nast's Next Gen Network
"Over the past few years, Conde Nast has shown it understands the digital media landscape by amping up video and branded content across platforms and turning some publications completely digital to great success." writes Melynda Fuller.
A Smart & Stylish Partnership: O Magazine, Talbots and Dress for Success
"Lucy Kaylin, editor-in-chief of O The Oprah Magazine, Meredith Paley, Talbots’ vice president of public relations, and Joi Gordon, CEO of Dress for Success, joined (Diane Clehane) to talk about their unique -and highly successful- partnership, now in its third year..."
MPA Announces Call for Entries for the 2018 Imagination Awards
MPA – The Association of Magazine Media is now accepting entries for the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
MPA would like to thank Acxiom for their support of AMMC 2018.
Acxiom provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI.
MPA would like to thank PressReader for its support of AMMC 2018.
Using their phone or tablet, readers can browse content online or download entire issues using the PressReader app. They can subscribe for unlimited access, or get the full experience sponsored by one of our partners. Visit
Alice Casely-Hayford Named Digital Editor of British Vogue
She will report to editor in chief Edward Enninful and begin her new role on March 5
Outbrain Platform Gives Digital Publishers New Revenue Options
Outbrain, a content discovery and recommendation platform, is launching a new audience development network called Sphere. Sphere will allow publishers to recommend content from other publishers and make revenue from it.
MPA Magazine Media Spotlight: Inside the Corrosive Workplace Culture of the Dallas Mavericks
More than a dozen current and ex-employees characterize the Mavs' hostile work environment—ranging from sexual harassment to domestic violence—as an “open secret.” Sports Illustrated details the allegations in a special investigation.
GateHouse Media Purchase of Holden Landmark Corp. Means Worcester Magazine Will Now Be Run by the Telegram & Gazette
Publisher of the Telegram & Gazette, New Media Investment Group, has purchased Holden Landmark Corporation, owner of the Holden Landmark, Worcester Magazine and several other weeklies in Central Mass., for an undisclosed amount.
Magazine Man Brings Joy and Good Reads to Patients at Bronson Methodist Hospital in Michigan
Bob Johnson, 96, and his magazine cart is a story that is hard to put down. He’s been a steady volunteer for the last two decades at Bronson Methodist Hospital.