The Association of Magazine Media

Monday, February 26, 2018

Toyota's Interactive InStyle Ad Simulates Heart Rate Readings
Toyota debuted an interactive foldout ad for its 2018 Camry in the March issue of InStyle magazine that takes readers inside the car through sight, sound, smell and touch, Adweek reported.
Hearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo Devices
Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst’s Good Housekeeping skill, which now has recipes with visuals made with the Echo Show and Spot in mind.
Traditional Home's Beth McDonough “...We’re Really Selling Integrated Solutions to Our Advertising Partners.”
“A lot of our readers are planning renovations and so for them it goes back to the old-school, tear sheeting as they flip through and see spaces with ideas or colors or patterns that resonate. Something that they may want to consider for their upcoming decorating project or renovation project in the case of a kitchen or bath; it really enables them to either tear sheet or dog-ear the page and bring it to their kitchen designer or interior designer to share what they really love and may want to consider for their own home. And I think print allows them to do that.” Beth McDonough, Publisher, Traditional Home.
Snapchat Royalty Kylie Jenner Helped Erase $1.3 Billion in One Tweet
The Snapchat parent's shares sank as much as 7.2 percent last Thursday, wiping out $1.3 billion in market value on the heels of a tweet from Kylie Jenner, who said she doesn't open the app anymore.
MPA Announces Call for Entries for the 2018 Imagination Awards
MPA – The Association of Magazine Media is now accepting entries for the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
The Washington Post’s Arc Publishing Signs Magazine Publisher Bonnier Corp.
Arc Publishing, The Washington Post’s fast-growing platform-as-a-service, has signed Bonnier Corp., one of the largest niche magazine publishing groups in America. Arc will power technology for the company’s more than 30 multichannel magazine brands, which include Field & Stream, Popular Science, Saveur, and more.
A New Digital Magazine Forces You to Unplug from the Internet
At First Glance, it seems like the ultimate paradox: A magazine that exists only on the internet, filled with content that can only be consumed once a would-be reader has disconnected from the internet. But that’s exactly the kind of contradiction founder Chris Bolin says he was going for when he created his new magazine, The Disconnect, which launched in February.
Interview Mag Tangled in Multimillion-Dollar Lawsuit with Former Executive
The New York Post "reported on Wednesday that the title — which was founded by Andy Warhol in 1969 — had been kicked out of its offices because of missing rent,—Now Page Six has learned it is locked in a multimillion-dollar lawsuit with a longtime senior executive."
UBM Sells MR Magazine, Other Publications to Wainscot Media
Karen Alberg Grossman, editor in chief of MR, said: “I’m excited about this opportunity to grow the magazines that we created, nurtured and loved for so many years: MR for 28, Forum for 20 and Accent for 15. Combining Wainscot’s expertise with the talent and skills of our MR and custom teams will result in many more years of innovative publishing — in print and online.”
MPA Magazine Media Spotlight: How an N.R.A. Lobbyist Made Florida the Testing Ground for Pro-Gun Policies
In the March 5, 2018, issue of The New Yorker, in “The Arms Dealer” (p. 24), Mike Spies reveals the unprecedented power and influence of Marion Hammer, the seventy-eight-year-old Florida National Rifle Association lobbyist at the center of nearly every piece of gun legislation in the state—and often, in the country. In the course of a year, Spies interviewed dozens of Hammer’s allies and opponents, and obtained, through public-records requests, thousands of pages of e-mail correspondence and other documents that detail her relationships with officials in the highest levels of the state’s government. “The breadth of Hammer’s power in Florida can be seen in the ways that state employees, legislators, and the governor defer to her,” writes Spies.
Food Network Magazine's Editor Offers Oscar Party Advice
The annual Academy Awards show is only a week away (March 4.) In her monthly Q&A column for Hearst Connecticut Media, Maile Carpenter, editor in chief of Food Network Magazine, offers ideas for setting the stage for a winning Oscar viewing party that’s playful, easy and full of fun food and drinks.
Nancy Telliho Launches Womens Travel Marketing Blog
MPA's former SVP of Marketing, Nancy Telliho, has launched a new blog this week "exploring the possibility of a scalable sustainable eCommerce travel site for women" — basically specializing in girlfriend getaways and women’s solo travel and ultimately aimed at serving travel suppliers, digital gurus and finance folks as readers. Read more...
Jeter’s Media Venture Drafts New Editorial Director
Derek Jeter’s media venture, The Players’ Tribune, has apparently landed former Details editor-in-chief Dan Peres as its new editorial director.