The Association of Magazine Media

Thursday, March 1, 2018

The New Yorker Debuts Video "Interview" (Calls Mueller Expectations "Inflated")
The first installment in the series, aptly named “The New Yorker Interview,” reveals Masha Gessen’s skepticism regarding the American media’s focus on the special counsel Robert Mueller’s investigation of potential collusion between the Trump campaign and Russia in the 2016 election.
More on Conde Nast Kicks Off Its Influencer Platform: Ups Ad Targeting And Engagement
Through the Influencer Network, Conde Nast will be able to identify influential voices in fashion, style and beauty for advertisers, “offering clients an unparalleled level of measurable engagement and ROI, across all platforms.” Pamela Drucker Mann, Chief Revenue and Marketing Officer for Condé Nast, stated: “It’s not just about the raw scale of a campaign, it’s also critical to reach the right audience, and our editorial and data capabilities give us a significant advantage over our rivals.”
The Hollywood Reporter Publishes Biggest Oscars Issue, Focuses on #MeToo, Envelopegate
"The special issue is about half editorial and half advertising. The lifestyle coverage that lends itself to the Academy Awards opens up advertising opportunities for lifestyle and luxury brands, such as Gucci, Armani and Rolex, all have ads in the Oscars issue. Brands want to appear in the issue because “it is our most high profile of the year,” THR editorial director Matthew Belloni told Publishers Daily." writes Sara Guaglione.
Newsweek in Turmoil: Probe Into Finances and Ties to Bible College Widens
"Two years ago, a loan application from the parent company of Newsweek raised the suspicions of an employee at a small Minnesota bank—The bank staffer’s misgivings helped trigger what has become a wide-ranging fraud probe by the Manhattan district attorney’s office, people familiar with the matter say." Lukas I. Alpert, Mark Maremont and Rebecca Davis O’Brien for The Wall Street Journal.
More Chaos Reigns at Newsweek Media Group
"After its offices were raided in January, taking servers and pictures of servers with them, several veteran staffers were fired or quit—including deputy editor Ken Li and editor in chief Bob Roe. This following work on an expose about the company’s ties to Olivet University, a small Christian college, which has ties to pastor David Jang." reports Melynda Fuller.
In Joint Filing, More than 50 Mail Industry Leaders Urge Regulators to Reconsider Dramatic Postal Rate Increases
"The American Mail Alliance represents the vast majority of mailers, by volume and revenue, in the $1.4 trillion mailing industry. The coalition has come together as the PRC takes the next step in its 10-year review of postage pricing. As part of that process, the PRC has proposed a dramatic increase in postage rates by as much as 40 percent over five years. In a major filing today with the Postal Regulatory Commission, American Mail Alliance members argued that the PRC’s proposal will do lasting harm to the Postal Service and ultimately to the American people."-Brian Sheehan for Postal News.
Greg Coleman Named to Trusted Media Brands' Board of Directors
Trusted Media Brands, home to titles such as Taste of Home, Reader’s Digest and The Family Handyman, has quickly become a frontrunner in the digital arena. It is now in the top 30 of 2,000+ digital lifestyle networks, according to comScore.
Recent People Moves in Magazine Media...
People Digital announced the promotions of Charlotte Triggs to the newly created deputy editor role, Alex Apatoff to lifestyle director, and Maria Lara to programming director; The New Inquiry's Rachel Rosenfelt joins The New Republic as its next publisher and VP and much more reports Folio:'s Kayleigh Barber.
MPA Announces Call for Entries for the 2018 Imagination Awards
MPA – The Association of Magazine Media is now accepting entries for the third annual Imagination Awards to honor the innovative and transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.
Glamour UK’s Refocused Mission: Less news, More Video -Native Advertising
"Editorial focus is shifting from quick-fire news updates, text-based product and beauty reviews and how-to videos to more in-depth articles that explore grittier subjects the title has previously shied away from, such as plastic surgery, ovarian cancer and prison life for women, according to Deborah Joseph, Glamour UK’s newly appointed chief content officer. The goal: Cultivate a loyal, engaged audience and a strong brand identity on all digital platforms."
Condé Nast to Launch Vogue in the Czech Republic and Slovakia
The magazine's print and digital debut will mark Condé Nast International's second Vogue rollout in Eastern Europe this year.
Netflix Is Forcing Media Companies to Think Globally: Ex-DirecTV CEO
As Netflix expands globally, the media industry has to also look at widening their international presence to remain competitive. Netflix will have 700 original TV shows, series and movies by the end of this year — 80 of which will be internationally focused, according to CFO David Wells.
(Exclusive) Complex Media Sells Entertainment Website "Collider"
Natalie Jarvey reports "The buyer is former Complex head of video Marc Fernandez, a cryptocurrency investor who teamed with a silent partner to buy the brand and grow the movies and television website into a diversified media business. Terms of the deal were not disclosed."