The Association of Magazine Media

Monday, March 5, 2018

MPA- The Association of Magazine Media Opposes Postal Rate Spike
Last Thursday, the Association of Magazine Media, the Alliance of Nonprofit Mailers, the Association for Postal Commerce (PostCom), Idealliance and the American Catalog Mailers Association publicly denounced an upcoming 10-year review proposal that would cut away at one of the cornerstones of the Postal Accountability and Enhancement Act.
Why We're Launching Paid Newsletters
We’re eager to expand our efforts in 2018 by delving into critically important—and often overlooked—topics, like the intersection of race and politics in the outdoors and the rising influence of women athletes on sports and gear. We’re also making it a priority to reach a younger, city-dwelling audience in a way that inspires them to join us outside.
Condé Nast Bets Big on Phillip Picardi, Its Current Star Talent
Today at Conde Nast, the company’s rising star is Phillip Picardi who currently serves as Chief Content Officer of Teen Vogue and LGBT media platform Them which he founded.
Associate Member Spotlight: 5 Questions with MNI Targeted Media Inc's President, Rob Reif
Among Rob's replies: "As the landscape evolves and consumers continue to get comfortable sharing their data, companies that take advantage of data and personalization will see retention and growth. Since magazine brands already have this data and deep, loyal relationships with their readers, they are poised to leverage data and personalization."
Four Magazines Share Top Rank in Latest Readership Study
Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study.
The Mr. Magazine™ Interview With Eric Zinczenko, CEO, Bonnier Corporation
“To Answer Your Question Regarding Print Versus Digital, I Also Believe With The Proliferation Of Fake News, I Do Believe That Quality Printed Stories Have An Opportunity To Maintain Or Grow Audience.” Eric Zinczenko…
As Branded Content Moves to the Forefront, Trust and Accountability Remain Key
Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative.
Magazine Media Spotlight: Highlights From the 2018 Oscars
Much of what came in the intervening three and a half hours struck a similar chord: inclusive and inspirational, in the safe, prepackaged mode that Hollywood tends to prefer.
Hearst UK’s Duncan Chater on How Publishers Are Diversifying Their Revenue
“Consumer behavior around mobile is growing. The latest stat says on average, people check their phones over 200 times a day. Marketers are taking money from traditional display to digital marketing, emphasizing one-to-one consumer dialogue, deeper storytelling and experiential,” said Duncan Chater, Hearst UK’s chief brand officer, at the Digiday Publishing Summit Europe in Monaco in February.
A Journalistic Fix for Fake News? A New Venture Seeks to Take on the Epidemic
Media entrepreneur Steven Brill thinks there’s something missing from all the efforts to separate fake news from the real kind: Some smart and discerning humans.
Former Time Editor will Teach at Harvard
“I am heading north to Cambridge, to teach and learn and try to understand better the forces that are reshaping media and politics right now,” she told Media Ink. “I’ve been so impressed by the work being done at the Kennedy School in this area. I can’t wait to join them.”
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel
March 13, 2018
Cipriani Wall Street

Much of what came in the intervening three and a half hours struck a similar chord: inclusive and inspirational, in the safe, prepackaged mode that Hollywood tends to prefer.