The Association of Magazine Media

Tuesday, March 6, 2018

MPA: Rates Top Magazines With Largest Monthly Audiences Cross-Platform
ESPN The Magazine, People, Forbes, WebMD and Allrecipes magazines had the highest average monthly audience in 2017, across print and digital, web, mobile web and video platforms, according to the 360° Brand Audience Report from MPA – The Association of Magazine Media.
MPA- The Association of Magazine Media Opposes Postal Rate Spike
Last Thursday, the Association of Magazine Media, the Alliance of Nonprofit Mailers, the Association for Postal Commerce (PostCom), Idealliance and the American Catalog Mailers Association publicly denounced an upcoming 10-year review proposal that would cut away at one of the cornerstones of the Postal Accountability and Enhancement Act.
Associate Member Spotlight: 5 Questions with MNI Targeted Media Inc's President, Rob Reif
Among Rob's replies: "As the landscape evolves and consumers continue to get comfortable sharing their data, companies that take advantage of data and personalization will see retention and growth. Since magazine brands already have this data and deep, loyal relationships with their readers, they are poised to leverage data and personalization."
How Seventeen is Using Snapchat to Give Young Activists a Voice
Social media is not only a place for younger audiences to share their opinions, but it has become their go-to source for news.
Magazine Media Spotlight: Chip and Joanna Gaines Cover HGTV Magazine's Special Fixer Upper Issue: Get a First Look Inside
Inside the special Fixer Upper-themed issue, Chip and Jo, whose hit series will end its fifth and final season next month, share their favorite product finds for every room of the house.
More On Condé Nast’s 26-Year-Old Man of the Moment
Is Phillip Picardi, a former intern who now heads up Teen Vogue, the future of Condé Nast? Anna Wintour seems to think so.
Meredith’s People Brand Launches AMP Stories Mobile Storytelling Format
Last month, Meredith announced it was one of the beta publishers partnering with Google to launch AMP stories. The American magazine media company’s People brand was first in the Meredith portfolio to launch the new storytelling format called AMP Stories, though one exec says there will be more to come.
Enabling Publishers to Label Breaking News on Facebook
"Starting this week, we will expand the test so that more than 50 additional publishers in North America, Latin America, Europe and Australia will be able to label their stories as breaking news on Facebook. If the expansion is successful, we may add more publishers."
Institutional Investor Shutters Print Edition
After 51 years in print, Institutional Investor will scrap its paper edition and go digital-only after its April issue, the financial magazine announced this week.
James Pitaro, a Disney Digital Veteran, Is Named ESPN President
The Walt Disney Company has picked James Pitaro, the chairman of its consumer products and interactive division, to be the next president of ESPN.
‘Facebook or Bust’: Facebook Publisher Attn Stands its Ground After News-Feed Change
"The Facebook change is a defining moment for publishers like Attn that built their businesses on the social media platform, but now find themselves scrambling now that Facebook has changed the rules of what it wants."
New Ways For Advertisers to Bet on Print
Publishers are finding new ways to convince advertisers that print is still relevant. Some are more radical than others, but will it save the printing press?
It’s ‘All’ About Reader Revenues, Say Innovation Report Editors
Without generating revenues directly from readers, journalism is doomed, write the editors of FIPP and Innovation Media Consulting’s Innovation World Report in their editors’ letter for the 2018/19 edition.
Marie Suter Leaves Condé Nast for Glossier
“He Can Go From a B Player to an A Player": At Rolling Stone, Ryan Lizza is Writing, Jann and Gus Wenner are Still Kicking Around, And Jay Penske is the Media Tycoon Du Jour
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
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March 13, 2018
Cipriani Wall Street

Inside the special Fixer Upper-themed issue, Chip and Jo, whose hit series will end its fifth and final season next month, share their favorite product finds for every room of the house.