The Association of Magazine Media

Tuesday, March 13, 2018

Today—The 2018 National Magazine Awards
The editorial leaders of more than 60 print and digital titles—including magazines published by Condé Nast, Hearst Magazines and Meredith Corporation—are expected to be honored today at Cipriani Wall Street in New York. 2018 Ellie Awards Annual Luncheon will be hosted by Don Lemon, anchor of “CNN Tonight With Don Lemon.”
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Apple Is Buying Texture, the Digital Magazine Distributor
Deal comes amid a push by the iPhone maker to boost revenue from services: Texture, which offers a monthly, $10 subscription to magazines such as Vanity Fair, Good Housekeeping, Time, Sports Illustrated, and National Geographic, fits into Apple’s effort to bring news and information to iPhone and iPad users. The company launched Apple News in 2015 and has been aggregating and providing news stories to iPhone users since then.
BuzzFeed’s Jonah Peretti: Platforms Need to Pay Publishers or Risk Regulation
"If you want to bet on the future of news, you want to bet on people doing quality news, digital-only, reaching a lot of people. There will be more models for news. I think Google and Facebook are going to do more to support news. If they don’t, they’ll be regulated." Says Peretti.
Jack Myers: Will Magazine Publishers Monetize Video Investments?
While Hearst, Meredith, Time Inc. and especially Conde Nast have invested heavily in building out their digital video assets, they are not being credited for these investments by advertiser and agency executives and are failing, so far, to establish a superior value proposition compared to television and digital-native media.
Meredith Corp, Google Arts & Culture Team to Preserve LIFE Photography
Meredith Corporation, which acquired the archives of shuttered but legendary Life magazine when it bought Time Inc. last year, is now working with Google Arts & Culture to digitally preserve the publication’s photography online through LIFE Tags.
Cosmopolitan, Rebecca Minkoff Partner to Get Out the Vote
The goal is to get readers to vote in state primaries: “After the 2016 election, obviously the political environment is drastically different, and so is our reader. She’s fired up, and she cares,” Cosmo’s digital director Jessica Pels said.
Real Simple Expands Licensing Products
"After listening to Real Simple readers share their sleep issues with us, we searched for a solution that would make mattress shopping easy and provide a distinctively better night's rest,” stated Kristen Payne, vice president of licensing and accolades at Meredith Corp.
Q&A with Elizabeth Graves of Martha Stewart Living
Elizabeth Graves is the Editor in Chief of Martha Stewart Living magazine, where she has successfully been the brand’s content leader since January of 2016. Graves leads the "Change The Day" campaign which highlights a major initiative each month, such as clean water, energy efficiency, wellness, education/literacy, and charitable efforts, and introduces “Change Makers” and shareable and impactful pledges. Across the brand’s platforms, this campaign is designed to teach and motivate people to live cleaner, greener, healthier, and happier lives by sharing inspiring stories, achievable ideas, and committing to small changes that will amount to a big difference in the world.
MPA Magazine Media Spotlight: For Decades, Our Coverage Was Racist. To Rise Above Our Past, We Must Acknowledge It
Editor in chief Susan Goldberg wrote "I’m the tenth editor of National Geographic since its founding in 1888. I’m the first woman and the first Jewish person—a member of two groups that also once faced discrimination here. It hurts to share the appalling stories from the magazine’s past. But when we decided to devote our April magazine to the topic of race, we thought we should examine our own history before turning our reportorial gaze to others."
KISS Magazine Ads Through the Years: 1974-2017
As this collection of magazine ads and posters for various albums, singles, home videos and box sets from throughout their four-decade career shows, Kiss have always had a knack for making both strong visual impressions and bold statements: "the loudest band in the world," "accept no imitations."
Fake News Travels 20 Times Faster Than the Truth, MIT Researchers Find
In the paper, published in the journal Science, three MIT researchers describe an analysis of a vast amount of Twitter data: more than 125,000 stories, tweeted more than 4.5 million times in total, all categorised as being true or false by at least one of six independent fact-checking organisations.
January 2018 Data is Here!
Today MPA released the January 2018 Magazine Media 360° Brand Audience Report revealing that Total Audience is steady compared to January a year ago (-0.5%) for the 118 magazine brands in the analysis. The greatest growth came from Video (+13.0%), a trend that has been consistent in recent years as magazine brands invest in this platform. The January 2018 Print+Digital audience remains essentially flat (-1.7%) versus January 2017. The Web (Desktop/Laptop) audience continues to decline (-5.5%) as people migrate to Mobile, although that shift appears to be leveling off.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel
March 13, 2018
Cipriani Wall Street