The Association of Magazine Media

Thursday, March 15, 2018

A 40 percent Postal Rate Increase Is Bad for Americans, Bad for the Postal Service
MPA CEO Linda Thomas Brooks writes "A rate increase of such magnitude would likely destabilize national mail operations and could even force local newspapers, charities, catalogues and magazines out of business entirely. Any previous notions of volume falloff being “modest” if rates went up are no longer relevant with a 40 percent increase in prices. The PRC’s proposal is so alarming because it’s not just bad for those who rely on the mail, it’s bad for the Postal Service itself. If businesses are driven away from using mail, that leads to less mail, less revenue and a weaker Postal Service for everyone."
Aperture Wins National Magazine Award for General Excellence
Aperture received the award for three issues—“American Destiny,” “Elements of Style,” and “Future Gender.” “Each specially themed issue of Aperture demonstrated the important role the magazine plays as an advocate for contemporary photography,” ASME said in a statement. Finalists included the Marshall Project, Oxford American, Popular Science, and Virginia Quarterly Review.
Publishers Eye Facebook’s Push for News Videos with Caution
Facebook is exploring paying publishers for news videos on its Watch platform, but news organizations question the company’s commitment
ABC to Air "The Story of The Royals" Documentary Miniseries in August
A co-production of People and Time, Inc. Productions with ABC Studios, the series will showcase the key figures who represent four generations of the crown.
Hearst's Troy Young Featured on the Ad Age Ad Lib Podcast
It’s been five years since Troy Young came to Hearst to build out the magazine company’s digital division. Today as the global president of digital for a media empire that includes Cosmopolitan, Esquire, Elle, Good Housekeeping, Town & Country – the list goes on – Young is redefining what it means to be in a 130-year-old publisher with its roots in print.
Salon Introduces Paid App, Plans Editorial Expansion
"Digital veteran Salon is still at the forefront of innovation. Earlier this year, the publication announced it would allow readers to give the site access to extra computer power to mine for the cryptocurrency Monero in exchange for an ad-free experience." writes Melynda Fuller.
TV Guide Magazine Is Still Here, and Is Doing Just Fine
The former American household staple is riding high thanks to new ownership, and a new focus on TV across all platforms.
More on National Geographic Acknowledges Its Past Coverage
In The New York Times, "the magazine, which won a National Magazine Award on Tuesday (http://www.magazine.org/industry-news/press-releases/asme/new-york-new-yorker-lead-ellie-pack-national-magazine-award-2018) for an issue dedicated to gender last year, hoped that coming clean about its mistakes would help gain some credibility."
Magazine Publisher Jack Moffly Dies at 91
After a long career at Time Inc., Jack Moffly launched Greenwich Magazine in 1987 and developed a series of lifestyle magazines spanning the “Gold Coast” of Connecticut.
Elle.com Names New Deputy Editor
At Elle.com, Roy will oversee the site’s daily news, culture and politics coverage, in addition to working on larger features and editorial packages. She succeeds Sally Holmes, who recently went over to run Marie Claire’s site as digital director.
Nancy Dubuc Tapped As Vice CEO to Control Company's Destiny
Valued at $5.7 billion and operating in more than 30 countries, Vice Media is one of the largest digital news and lifestyle publishers for millennials. It has landed a total of $1.4 billion in funding from major companies like Disney, 21st Century Fox, TPG, WPP and Raine Group.
Rolling Stone Names Amber Mundinger SVP, Live Media & Strategic Partnerships
Rolling Stone has announced the promotion of Amber Mundinger to senior vice president, live media and strategic partnerships at Rolling Stone. In her newly elevated role, Mundinger will oversee ideation, sales, and execution of tent pole events at Rolling Stone, which joined Penske Media in December.
The Fake News Factory
"A team of three researchers studied over 125,000 news items, tweeted over 4.5 million times on Twitter. Each story was determined to be either true or false by one of six independent fact checking organizations. The results were very disturbing..."
(UK) Spectator Launches American Edition
The 190-year-old weekly British magazine The Spectator is launching a site for U.S. audiences, promising "not to be crazily for or crazily against" Trump, "at a time when the 45th president often appears to have made the world go mad."
January 2018 Data is Here!
Today MPA released the January 2018 Magazine Media 360° Brand Audience Report revealing that Total Audience is steady compared to January a year ago (-0.5%) for the 118 magazine brands in the analysis. The greatest growth came from Video (+13.0%), a trend that has been consistent in recent years as magazine brands invest in this platform. The January 2018 Print+Digital audience remains essentially flat (-1.7%) versus January 2017. The Web (Desktop/Laptop) audience continues to decline (-5.5%) as people migrate to Mobile, although that shift appears to be leveling off.
All the research facts, charts, and data are ready to use in your presentations.
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