The Association of Magazine Media

Thursday, March 29, 2018

Visitors to Reader's Digest Site Soar 179% Year-to-Year
The Trusted Media Brands title had the highest year-over-year mobile web growth among the magazines in the report, with a 286% increase in audiences consuming Reader’s Digest content on mobile in February 2018 versus February 2017.—Reader’s Digest is now one of the top 10 magazine brands measured by the latest Magazine Media 360° report from MPA – The Association of Magazine Media.
Q&A with Entertainment Weekly's Henry Goldblatt and Tim Leong
“I don’t just consider myself editor in chief of a weekly magazine, but of an entire content organization. I became editor in chief a little over three years ago, and I remember when I was growing up, I felt that Entertainment Weekly set the agenda for that particular week’s conversation, like this is what we need to be psyched about in entertainment. So, I really tried to move that thought process into the 21st century. And I really want to give readers something on the cover of this magazine and inside the magazine that they can’t get on the Internet, that they can’t find on anyone’s social media feed, because of what our access allows.” Henry Goldblatt, editor in chief, Entertainment Weekly.
Radhika Jones Hires a Deputy at Vanity Fair
Kira Pollack — former deputy editor at TIME, will become Jones’ Number 2 with the title of deputy editor.
The Very Unnerving Existence of Teen Bo$$, a Magazine for Girls
Jia Tolentino at The New Yorker writes "Money is to Teen Boss what sex is to Cosmopolitan—the essential, irreplaceable, attention-getting hook. (On the cover of each edition, the dollar signs in “Teen Bo$$!” occupy the same prime real estate, in the upper-left corner, that the word “sex” does on most Cosmo covers.) The blisteringly upbeat March issue features the fourteen-year-old YouTube personality JoJo Siwa on the cover."
28% of Website Traffic Is "Non-Human"—Fraudulent Web Traffic Continues to Plague Advertisers, Other Businesses
Adobe found that about 28% of website traffic likely came from bots and other “non-human signals.”
The February 2018 Magazine Media 360° Brand Audience Report Is Here!
The latest Brand Audience Report data shows that Total Audience remains strong, up +1.5% versus February a year ago for the 119 magazine media brands in the analysis. Video continues consistently to trend upward (+20.4%) with double-digit percentage gains, while the February 2018 Print+Digital audience remains basically flat (-1.6%) versus February 2017.
64% of Tracking Cookies Are Blocked, Deleted By Web Browsers
An ad-serving firm analyzed 20 advertisers and more than 5 billion impressions in fourth-quarter 2017, and found 64% of their tracking cookies were either blocked or deleted by web browsers. The rejection rate on mobile devices was higher -- at 75%, compared with 41% on desktop.
Media vs. Facebook: This Time It's Personal
Scott Rosenberg writes "Outrage over Facebook's misuse of user data and failure to rein in election fraud is real. But the zeal that media outlets bring to their Facebook coverage is personal, too..."
This Is All the Data Facebook and Google Have on You
"The harvesting of our personal details goes far beyond what many of us could imagine. So I braced myself and had a look" writes Dylan Curran at The Guardian.
High Times Magazine Festival Will Be First Cannabis-Related Event at Cal Expo
“For more than 164 years, the California State Fair has provided an opportunity to celebrate and showcase the best California has to offer," said Tom Martinez, chief deputy general manager for Cal Expo. "In that same light, Cal Expo looks forward to hosting High Times’ Cannabis Cup event and providing the same safe and secure environment that generations have come to expect.”
Facebook’s Algorithm Changes May Have Claimed Another Victim: Cooking Panda
"...the startup behind social recipe site Cooking Panda and Opposing Views has confirmed it is shutting down, seemingly another victim of Facebook’s recent algorithm changes.
MPA Next Event | Experience The Economist
How can worm ice cream, grasshopper crepes and waste food smoothies boost magazine subscriptions? Join MPA Next for an interactive presentation about The Economist’s unconventional experiential strategy to reach new readers and change brand perception.
ASME NEXT Talks With Stella Bugbee
Join ASME NEXT on April 19 for an open bar and a Q&A with The Cut's editor in chief, Stella Bugbee
ASME NEXT Visits VICE
Join ASME NEXT for a tour of VICE and a conversation with top editors. This is a members-only event.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel