The Association of Magazine Media

Wednesday, April 11, 2018

Hearst's Joanna Coles Is a Guest on "Skimm'd from the Couch" Podcast
Podcast Alert—TheSkimm's co-founders and co-CEOs, Carly Zakin and Danielle Weisberg, started their company from a couch. Now they’re bringing it back to one, and inviting powerful female leaders to sit down and chat about everything from celebrating career wins to the worst advice they've ever received: Chief Content Officer of Hearst Magazines Joanna Coles is the special guest in this far-ranging Q&A about her career.
The Enthusiast Network Rebrands As Motor Trend Group
Michael Lang, CEO of Motor Trend Group and president of digital at Discovery Networks International & Eurosport Digital, stated: “This rebrand of our JV into one, over-arching single brand, Motor Trend, continues Discovery’s long-term digital ambition; underscores our commitment to serve passionate global auto-related super fans with the world-class content they crave; and provides OEMs, buyers and advertisers with an unparalleled one-stop, 360-degree branded environment to reach this coveted audience segment across all screens and platforms."
End of Era As Art Director, Stylist Leave Interview Magazine
Celebrated art director Fabien Baron and top stylist Karl Templer have exited Interview magazine. Baron was editorial director, with Templer as creative director. The shake-up comes after Interview — founded by Andy Warhol and now owned by mega-collector Peter Brant — faced such challenges as a dispute with its Soho landlord and a lawsuit from a former top executive.
First Ever Vegan Parenting Magazine to Debut Next Month
Examples of topics covered by the magazine include vegan pregnancy, minimalism, gentle parenting, vegan events, home births, and advice on finding vegan doctors. Raise Vegan's Janet Kearney told PBN: "Having kids may not come with an instructional manual, but we aim to change that for vegan families."
Congress Threatens Facebook with Regulations
“In the past, many of my colleagues on both sides of the aisle have been willing to defer to tech companies’ efforts to regulate themselves,” John Thune, chairman of the U.S. Senate Commerce, Science and Transportation committee, said in prepared opening remarks. “But this may be changing.”
Facebook Launches Program to Pay People Who Report Data Abuses
-Similar to its existing bug-bounty program the new program rewards reports of “any misuse of data by app developers.” While there’s no maximum Facebook is willing to pay, some bug reports have already resulted in payments of as much as $40,000, Collin Greene, Facebook’s head of product security, wrote in a blog post Tuesday outlining the program.
Snap Is Testing Commerce with Snapchat Discover Publishers
Snap’s in the midst of a charm offensive with publishers, which includes testing commerce, setting new rules for branded content distribution and more.
P&G Unwraps Trio of New Agency Models
Earth's biggest advertiser, Procter & Gamble Co., is "piloting" three new agency models that are fast taking over some of its biggest brands in its biggest countries. Among the most notable changes is a new yet-to-be-named multiagency agency led by Publicis Groupe and covering all of P&G's North American fabric-care business. That business alone accounts for $525 million in measured U.S. media spending, or about 20 percent of P&G's $2.7 billion total last year, according to Kantar Media.
MPA Thanks the Sponsors of IMAG 2018
AdvantageCS, The Alliance for Audited Media, CDS Global, CMG – Comag Marketing Group, Freeport Press, GfK MRI, LSC Communications, MediaRadar, MediaWorks 360, Port Hawkesbury Paper, PressReader, PubWorX/ProCirc, Quad/Graphics, ZINIO.
All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel