The Association of Magazine Media

Thursday, April 26, 2018

March 2018 Magazine Media 360° Data Is Here!
The March Magazine Media 360° Brand Audience Report shows that Total Audience held steady at +1.4% versus March a year ago for the 119 magazine brands in the analysis. To review the March 2018 Brand Audience Report, please [click here]. http://www.magazine.org/magazine-media-360/brand-audience-report The Print+Digital audience (-1.7%) remains stable since GfK MRI Fall 2017 was released. We continue to see audiences migrate from the Web (Desktop/Laptop) platform (-8.9%) to Mobile Web. To review the March 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360/top-ten-lists
Meredith’s Monthly Reach Is 175 Million Consumers with Time Inc. Deal
There are plenty of numbers associated with Meredith Corporation’s $2.8 billion acquisition of Time Inc., but here’s perhaps the most salient: Meredith’s audience represents two of every three dollars that are spent in virtually every key consumer category. Leading up to the 2018 Digital Content NewFronts, “We offer an unparalleled combination of things no one else has,” says John Werther, President of the company’s National Media Group.
Hearst Titles Drive Traffic By Leveraging Royal Births, Weddings
Year-over-year, HarpersBazaar.com’s traffic has increased by 58%, from 6.8 million in February 2017 to 10.8 million in February 2018, while TownAndCountryMag.com’s has risen by 22%, from 3.7 million to 4.5 million during the same period. Coverage of the royals delivered 1.6 million unique viewers in March at Harpers Bazaar, and 1.7 million for Town & Country, accounting for 27% of that site’s total traffic. In March, both HarpersBazaar.com and TownAndCountryMag.com published a combined 150-plus pieces about the royal family, covering everything from announcements about the royal wedding cake to exclusive interviews with royal insiders.
More on "44 Pages" - Documentary Charmingly Tells the Story of Highlights for Children Magazine
The earliest issues had one of the magazine's signature features-the Hidden Pictures puzzle. Within two years, the most famous characters arrived-Goofus and Gallant, the young boys who consistently do the wrong thing and the right thing, respectively.
Hearst Magazines Buys Minority Stake in Gear Patrol to Ramp Up E-Commerce
Gear Patrol is in the emerging crop of digital media companies that specializes in e-commerce, generating revenue by referring readers to products on websites like Amazon.com and collecting a cut of the sale.
Men’s Publishers Try New Approaches in the #MeToo Era
In the U.K., the latest entrant is The Book of Man, launched last week, which is the brainchild of Martin Robinson, who along with a team of five, plans for the digital brand to sit between more elite magazine titles like Esquire and social-first viral content publishers.
Folio: Reports People on the Move— ComScore Names Bryan Wiener CEO
Two top editors leave Maxim, Sam Knight joins The New Yorker and other people on the move.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel