The Association of Magazine Media

Wednesday, May 16, 2018

Food & Wine Gets a Redesign
The redesign comes during the magazine's 40th anniversary year: “We wanted to give the brand a fresher look for its 40th anniversary year,” editor in chief Hunter Lewis said. “We are not changing the DNA of the brand. It’s really about a celebration of print for print’s sake and dialing in the design and some of the new sections in a way that will aid in discovery for the reader.”
Marie Claire, Amorepacific U.S. Partner for Pop-Up, Celebrate Global Beauty
Through May 25,, Amorepacific U.S. will be displaying its wares at its first global beauty pop-up shop in New York City, in partnership with Marie Claire.
Brides Channels Influencers, Reality TV to Capitalize on Interactive Programming
Brides Live Wedding merges their portfolio of platforms to create an interactive program that appeals to both advertisers and readers: “This is different than seeing something on social media; you’re actually interacting with it, which I think makes it a much more valuable thing—both for [readers] and for our advertisers,” says Lisa Gooder, executive director of editorial at Brides.
Keith Kelly: "Gambling Frenzy Pumps up Sports Illustrated"
"SI insiders said the publication anticipated the lifting of the ban several months ago, when it launched a weekly betting show called “The Line” on SI TV hosted by Todd Fuhrman." According to The New York Post.
Meredith Rebrands Time Inc. Productions As “Four M Studios”
"Time Inc. Productions was formally established in 2016 so the company could keep more creative control of their own stories as they evolved from print to long-form content for screens. Four M Studios will continue to distribute its content through its international distribution arm."
Kia’s "Text Drive" Is an Interactive Book That Lets You Feel and Smell the Stinger Driving Experience
Innocean's direct mail for auto critics got an extended printing: As Kia geared up to launch its Stinger model last year, it wanted to do something special to help its first grand tourer model stand out—so agency Innocean cooked up a fun bit of custom publishing, complete with a fake speeding ticket and a scratch-and-sniff serving up the smell of scorched tires. The promo booklet, sent to some 100 automotive journalists, arrived in a glossy metal box and was loaded with eye candy—leveraging the scientific diagram for an adrenaline molecule into a design motif appearing through the magazine.
YouTube Channels Are Seeing a Lift in Live Video Viewership
News publishers and gaming creators have noticed a recent viewership surge for live videos on YouTube. The publishers and creators seeing the trend have been streaming live videos on YouTube for years and have not made any significant programming adjustments that would explain the uptick.
Associate Member Spotlight: AdvantageCS
Dan Heffernan Vice President & Chief Product Manager at AdvantageCS takes on five questions; among his answers—"...innovative strategies which keep readers engaged have succeeded in increasing retention. Disparate system proliferation has made integration, marketing, and customer service challenging. Consolidating systems will reduce costs and improve the reader's experience. Reader revenue will continue to be a key indicator of health, so we expect to see more publishers trying out membership models and smart paywalls."
In the Pivot to Paid, Publishers Fear the Churn Spiral
Churn rate is often calculated by how many subscribers are lost in a given time period, or how many renew. A report from subscription software company Zuora found that churn rate was 30 percent for consumer publishers in the last year. While it depends on what is sold, several sources say a churn rate above 40 percent indicates the product or the customer experience is lacking.
I'm Pop-Up Magazine Editor Douglas McGray, and This Is How I Work
Douglas McGray’s most famous magazine doesn’t look like a magazine. Pop-Up Magazine, currently on tour, is a live variety show that uses different techniques to tell a story onstage. McGray also runs the California Sunday Magazine (which does look like a magazine), a weekly magazine about California, the American West, Asia, and Latin America.
Q1 2018 Magazine Media 360° Social Media Report
MPA – The Association of Magazine Media has released the Magazine Media 360° Social Media Report for 1st Quarter 2018 which includes a metric designed to measure audience engagement. To review this quarter's Social Media Report, click here [http://www.magazine.org/sites/default/files/%23%23SMR%20Q1-18%20Main%20Report-fr.pdf#overlay-context=frontpage] and to review the Social Media Report including a summary of results for the Social Media Engagement Factor analysis. You can click here [http://www.magazine.org/sites/default/files/%23%23SMR%20Q1-18%20LikesFollowers%20%2B%20%25%20Change.pdf#overlay-context=frontpage] for an alphabetical list of Likes/Followers with percent change versus prior quarter for magazine media brand by social network.
Glamour’s Creative Director on Redesigning the Magazine for a “New Era” of Women
Glamour was founded in the U.S. in 1939 as a high-end, glossy magazine focused on the lives of celebrities. Still in print today and having just rolled out a new look, we speak to designer Nathalie Kirsheh about how the brand has evolved to suit women in 2018.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel