The Association of Magazine Media

Thursday, May 31, 2018

More on Content Strategy Drives Reader's Digest's Digital Growth
Reader's Digest's RD.com has been experiencing strong growth over the last six to eight months. The Trusted Media Brands brand's unique visitors in March 2018 reached 6.7 million, a 58.2 per cent increase from the same period in 2017, according to the latest comScore report.
i-D Magazine Returns to Its DIY Roots with Limited-Edition Print Project
The new collector's edition is limited to 500 issues and will be launching at London's Machine-A.
Q&A with ISSUU's Joe Hyrkin
“The future is really all about the creator, the publisher, having more and more control. So, they make the publication; they can control which stories they want to share and how; they can control how they use it. If they want they can share just on their own site; they can use it to share on Snapchat or Instagram or elsewhere; it gives them a whole set of tools now to engage the social media platforms more effectively around their whole content.” Issuu CEO, Joe Hyrkin.
Exclusive: Richard Dennen Marks New Era at Tatler
As his first issue hits newsstands, new Tatler editor in chief Richard Dennen talks to WWD in an exclusive interview about his vision for the glossy.
Village Voice Editor in Chief Quietly Leaves Company
The former executive editor of Harper’s Bazaar, who was hired in December 2016, exited in mid-March under what a company spokeswoman described as “amicable” terms.
DTE Studio Launches Masthead Magazine As Creative, Business Outlet
Could brand agencies be the next wave of publishers?
Vogue Alumna Jaime Perlman Launches Magazine
The new title, More or Less, features interviews with Heron Preston, Chloë Sevigny and Telfar Clemens.
News Is Helping Drive BuzzFeed’s Hollywood Ambitions
No longer just a prestige play, BuzzFeed News is the centerpiece of BuzzFeed’s early deals with Netflix, Hulu and TV content buyers.
Instagram "Runs Problematic Ads but Avoids Scrutiny"
Teens may curate their Instagram accounts, but there appears to be no stopping the bad advertisements on the platform. David Teicher, chief content officer of Brand Innovators, tweeted an Instagram ad he saw that included the "R-word" on May 30.
April Magazine Media 360° Brand Audience Report Data Is Here: Total Audience up +2.5% Versus April 2017
The April Magazine Media 360° Brand Audience Report shows that Total Audience is up +2.5% versus April 2017 for the 119 magazine brands in the analysis. Both Mobile Web (+9.9%) and Video (+26.5%) are reporting six-month highs. The Print+Digital audience (-1.7%) remains stable, consistent with the five months prior since GfK MRI Fall 2017 was released. Web (Desktop/Laptop) audience (-4.7%) is continuing downward trend as audiences favor other platforms, however, the declines are slowing, and are far less severe than for 2017 year-to-date which showed double-digit percentage drops in the Web audiences.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel