The Association of Magazine Media

Thursday, June 7, 2018

AAM and MPA Partner to Integrate the MPA Magazine Media 360° Brand Audience Report into AAM Brand View
The Alliance for Audited Media and MPA—The Association of Magazine Media have partnered to integrate the MPA Magazine Media 360° Brand Audience Report directly into AAM Brand View. The report data, which is featured on a new Brand View tab called MPA MM360°, is ready for activation in the profiles of all AAM clients who also participate in the MPA MM360° report. “Since MPA launched the Magazine Media 360° Brand Audience Report nearly five years ago, it has become the industry standard for measuring the total consumer audience, across formats and platforms,” said Linda Thomas Brooks, president and CEO of MPA—The Association of Magazine Media. “Magazine media is held accountable to the most stringent measurement from accredited, third-party sources which show it delivers better viewability, a more immersive user experience, a safer brand environment, and the highest return on advertising spend than any other medium. We are thrilled to make our data available alongside AAM’s metrics.”
Associate Member Spotlight: 5 Questions with MediaWorks 360's David Algire
David Algire, a partner of MediaWorks 360, has over 30 years of experience in the publishing media business with extensive management experience, leading some of the most renowned media brands across multiple platforms.
Cosmopolitan Launches First Ever Subscription Box
The launch of COSMObox has come about thanks to a deal between The Box Out Group and Hearst Magazines, which was brokered by IMG – Cosmopolitan’s global licensing representative. Aligned with Cosmopolitan’s mission to ‘inspire fun, fearless females’, the COSMOBox delivers readers a unique collection of products curated by Cosmopolitan editors.
The Cut Plans "Takeover" of New York Magazine’s Fall Fashion Issue
Expanding its print offerings is the latest in The Cut's brand growth:The Cut, New York Magazine’s stand-alone women’s site, is taking over the print edition’s fashion coverage for the fall fashion issue, which will be on newsstands on August 20.
More on Fast Company Editorial Staff Votes to Unionize
Business magazine's 40 editorial staffers become 14th media group to join the Writers Guild of America East.
Amid Financial and Digital Disruption, Print Remains a Powerful Medium for Human Emotion
Far from a nostalgia tour, speakers at the ModMag NY summit celebrate the enduring power of magazines past, present, and future.
How Ken Auletta Tried (and Failed) to Break the Harvey Weinstein Story in 2002How Ken Auletta Tried (and Failed) to Break the Harvey Weinstein Story in 2002
Fifteen years later, Auletta helped Ronan Farrow finally make the stories of Weinstein’s victims public.
People Moves: Kalmbach Media, Advance and The Forward Made Recent Additions to Their Staffs
Folio: reports: Kalmbach Media tapped Christine Metcalf as its newest VP, finance. Metcalf joins the company from Rexnord Corporation where she served in a similar capacity as its VP of finance for the process motion and control division, Robb Report taps a new editor in chief, and more...
Jason Binn’s Dujour Magazine Installs Its 4th Editor in Chief in 6 Years
The high-end lifestyle magazine has brought on Kim Peiffer at a time when the title looks to be shrinking.
Tomorrow! - IMAG 2018 begins, featuring Barnes & Noble, Harvard Business Review, L.L.Bean, XO Group, New York Magazine, Boston Red Sox, The Atlantic and More!
Don’t miss the chance to learn from and network with MPA’s enthusiast brand leaders at the annual IMAG conference. From keynotes to case studies, you’ll take away ideas and innovations to grow your business. See the full agenda, speakers – and register today! Boston, June 13-14.
Publishers Discuss How to Build Successful Paid Content
The panel tackled the issue of developing a subscription or membership-supported business at a time when publishers are increasingly putting up paywalls and asking readers to support their organizations. It's in response to an uncertain digital advertising environment.
Yankee Magazine Among the Winners at CRMA
Columbus Monthly, Seattle Met, and 5280 take home coveted General Excellence prizes, while Texas Monthly earns a total of five awards.
Meet the People Who Still Use Myspace: "It's Given Me So Much Joy"
Once it was the biggest social network; now it’s a ghost town. But for a handful of hardcore users, Myspace remains essential.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel