The Association of Magazine Media

Monday, June 11, 2018

More on AAM and MPA Partner to Integrate the 360° Brand Audience Report into AAM Brand View
AAM Brand View is an interface in AAM’s Media Intelligence Center that enables publishers to feature their brand messaging and images alongside AAM-verified data. AAM launched Brand View in 2016 and has seen on average a 40 per cent increase in activity for publishers with profiles from media buyer users when compared with standard database use. The addition of MPA MM360° data gives publishers another outlet to tell their brand story to those potential buyers.
How The Atlantic Redesigned Its Article Pages to Emphasize Loyalty
“Everything is 50 times more complex than it was three years ago,” said Kim Lau, The Atlantic’s evp of strategy and operations. “[This redesign] had the largest group of stakeholders, the most statistical analysis done on it of any redesign we’d done. The big new focus is on keeping the customer in the center of our view.”
Associate Member Spotlight: 5 Questions with MediaWorks 360's David Algire
David Algire, a partner of MediaWorks 360, has over 30 years of experience in the publishing media business with extensive management experience, leading some of the most renowned media brands across multiple platforms.
Hearst UK Refocuses Its On-Site Video Strategy
Hearst UK has a video editor for Good Housekeeping and Cosmopolitan, and since last year, it has hired an additional three video editors for a centralized video team. Investing more time and energy in creating original video led to a refocus on distributing on Hearst’s own platforms.
Tomorrow! - IMAG 2018 begins, featuring Barnes & Noble, Harvard Business Review, L.L.Bean, XO Group, New York Magazine, Boston Red Sox, The Atlantic and More!
Don’t miss the chance to learn from and network with MPA’s enthusiast brand leaders at the annual IMAG conference. From keynotes to case studies, you’ll take away ideas and innovations to grow your business. See the full agenda, speakers – and register today! Boston, June 13-14.
Love Dominates New York Times Magazine's New York Issue
“Love City.” That’s the theme of this year’s annual NYT Magazine “New York” issue. The issue features 24 different covers shot by Ryan McGinley. The editorial focuses on love in New York on a single day, May 19.
MPA Next Event | How Iconic Brands Stay Relevant
Popular Science has spent the a century and a half bringing readers the most amazing innovations and discoveries. Join MPA Next for a discussion with Editor-in-Chief Joe Brown on how the iconic magazine continues to innovate and make complex science and tech stories entertaining and accessible to everyone.
Joanna Coles Receives a Prestigious Honor from Queen Elizabeth
The editor and writer has been made an OBE for her work in the field of journalism.
Pro-Truth Pledge Hopes to Derail Fake News
The Pro-Truth Pledge was created by social scientists and other concerned individuals who believe they can apply behavioral science to a critical goal: stopping fake news.
Would You Pay for an Ad-Free Facebook?
With scrutiny of Facebook’s ad practices ramping up following the Cambridge Analytica revelations, the fake news crisis, and the EU's adoption of the General Data Protection Regulation (GDPR), the idea of Facebook charging users who don’t want to see ads a monthly subscription fee has been raised as a possible remedy.
Good Housekeeping's Lori Bergamotto on Megyn Kelly Today: Hot Beauty Products
Good Housekeeping style director Lori Bergamotto appeared on Megyn Kelly TODAY to share hot ingredients for beauty products including rose, turmeric and caffeine.
More on Facebook Copes with Another Privacy Malfunction
For about a week in late May, the social giant’s system automatically suggested that select users should publish their posts publicly. As has been misreported by several news outlets, Facebook did not automatically publish users' posts publicly, nor did the slip-up involve users’ private messages.

NEW YORK, NY – April 11, 2018 – Independent publishing executives will convene for the Annual IMAG Conference hosted by MPA – The Association of Magazine Media at the Taj Hotel in Boston on June 13-14. The event is chaired by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing.

All the research facts, charts, and data are ready to use in your presentations.
June 13 - 14, 2018
Taj Hotel