The Association of Magazine Media

Wednesday, July 11, 2018

Discovery Channel Kicks Off Shark Week Companion Magazine Series
Coinciding with its 30th anniversary, the Discovery Channel’s popular annual Shark Week will offer a series of companion magazines. The three magazines will be published in collaboration with Topix Media Lab Publishing, a New York-based publisher specializing in single topic issues, like Women’s Health’s Yoga Guide and Newsweek’s special commemorative issues.
MPA and Hearst Are Among This Year's Clarion Award Winners
The Association for Women in Communications announced 3 Clarion Awards for MPA! This year’s competition drew entries from 20 states and two countries, with the Print Advertising Award given to the campaign for Magazine Media. Better. Believe it. going to MPA - The Association of Magazine Media and Hearst Creative; A Marketing Communications Campaign Award for Media. Better. Believe it. also going to MPA and Hearst Creative; and a third Award for One-Time Public Relations Campaign also going to MPA and Hearst Creative.
3 Ways Brands Can Adapt to Meet Consumer Needs
"At a pop-up event in London last year, The Economist magazine served commuters ice cream topped with locusts and coffee made with water from a portable toilet, drawing attention to the current affairs title’s focus on future food security. As far as marketing initiatives go, it was audacious and shocking. And it worked. The event generated an estimated $2.1 million and shifted perception to the extent that 30 percent fewer people regarded The Economist as boring." Reports Robert Pietrzyk at Adweek.
How I Get It Done: Nina Garcia, Editor in Chief of Elle Magazine
Nina Garcia is the editor in chief of Elle Magazine, the author of four books on fashion, and — perhaps what she’s best known for — the judge of Project Runway since 2004. She lives in New York with her husband and two kids and never eats dinner after 7 p.m. Here’s how she gets it done...
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Maya Moore is SLAM’s First Female Cover Star in 20 Years
"A SLAM cover is huge because it’s a very obvious and intentional symbol of where we’re going as a game," Moore says: SLAM magazine, the self-styled “Basketball Bible,” revealed today the cover of its forthcoming September/October issue, featuring the Minnesota Lynx player as just the second female cover star in the magazine’s 24-year history—and the first since 1998, when Moore was nine years old.
Making Sense of the Information Overload: Hearst Ventures’ Investment in Signal Media
Amid today’s information and data blizzard?—?it’s estimated that by 2025, 160m zettabytes of data will be created annually?—?finding intelligence and insight amid the cacophony of news channels, social media platforms, newsletters and regulatory data in hyper-accelerated news cycles has become a steep challenge, not just for communications professionals, but across most businesses.
How Is Facebook’s Fact-Checking Program Working?
Facebook's Product Manager Tessa Lyons writes "We started the third-party fact-checking program in December 2016. Now we have 25 partners in 14 countries, many with recent or upcoming elections. Our partners are independent and certified through the non-partisan International Fact-Checking Network. When fact-checkers rate an article as false, we show it lower in News Feed — reducing future views by over 80% on average."
McClatchy, BuzzFeed Will Debut Facebook Video Series
McClatchy will premiere a 10-part documentary series on Facebook Watch in November, around Veteran's Day.
Disconnect Between Consumers And Digital Ads Widens, 43% Now Negative
There is a growing disconnect between how consumers perceive the role of digital advertising and how the industry does, according to findings of the 2017 Digital Advertising Trends Survey by Choozle.
MRC Updates Ad Verification Guidelines
Developed in concert with the Association of National Advertisers, Interactive Advertising Bureau and the American Association of Advertising Agencies, the updates in the supplement modernize the IAB Guidelines for the Conduct of Ad Verification, first released by MRC and IAB in 2012.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.