The Association of Magazine Media

Thursday, July 12, 2018

Trusted Media Brands Insights Lab: Marketers Expect Increased Spending in Private Marketplaces
A new study, “Programmatic in the Era of Transparency,” from Trusted Media Brands Insights Lab, part of the media company home to Taste of Home, Reader’s Digest and The Family Handyman, shows how the GDPR and other industry trends are impacting the field.
Kantar Media: One in Five Internet Users Still Block Ads All the Time, Study Finds
Although heavy internet users are more likely to use software that blocks advertisements, they are also significantly more likely than the average person — at 0.9% vs. 18% — to say advertising is important to their purchasing behavior, according to a new study.
Building a Sustainable Membership Model
The Membership Puzzle Project has studied membership worldwide - from motivation to monetization. Join an informative discussion covering what they’ve learned, including insights and opportunities you may not have even considered.
This Is the Ultimate Fashion Sneaker: Air Jordans, Inspired by Anna Wintour
For the special collaboration, Jordan Brand has reimagined two versions of its iconic sneaker. The Air Jordan 1, available July 21, recasts the retro, high-top shoe in rich red or white leather with a crimson tongue concealed behind a key-ring zip. The Air Jordan 3 SE, which drops September 7, nods to her signature Chanel tweed suits and sunglasses—the top is cut from glimmering black or red tweed. Both models have AWOK stamped on the sole.
"The Story of the Royals" (Produced by People and Four M) Gets Premiere Date on ABC TV
PEOPLE, the Magazine media brand has announced that "The Story of The Royals," a two-night Television event from PEOPLE and Four M Studios, will make its debut on ABC TV on Wednesday, August 22, and Thursday August 23. This show marks the second time that ABC TV, PEOPLE and Four M Studios (formerly Time Inc. Productions) will partner on a two-night documentary event about the royal family.
Get MediaRadar's Guide to Lead Scoring for Ad Sales and Ad Tech
Understand how lead scoring works, and how you can make it work for you. MediaRadar’s Guide to Lead Scoring for Ad Sales and Ad Tech will show you how to prioritize your leads so that you focus your efforts on those accounts most likely to close now. In this actionable guide you'll learn about: - Why you should score leads in the first place - How to determine the value of the leads - the ones you should be calling first - How to strategically group your leads using a repeatable scoring system - Powerful tools to get invaluable insights into your account list to help close the deal
WIRED Editor in Chief on New Staff Hires
The company’s tapped Scott Rosenfield, previously of Outside, to be site director: “One of Scott’s responsibilities is figuring out how to align our editorial mission with our financial prerogatives,” Wired editor in chief Nicholas Thompson said. “It’s a pretty big, complicated job and it involves a lot of business but it also involves a lot of editorial strategy.”
Backlash Over Forbes Dubbing Kylie Jenner a "Self-Made" Billionaire
"Jenner’s cosmetics empire is nothing to sneeze at and it’s clear why she’s the cover of this Forbes package, which features other self-made women like Oprah Winfrey, Meg Whitman, Tory Burch, and Diane Hendricks, a 71-year-old billionaire from Wisconsin who runs a roofing, siding, and windows empire. However, the definition of “self-made” and what it means in relation to the women on this list seems to be a matter of semantics." writes Megan Reynolds in Jezebel.
Late Singer and Icon Whitney Houston Covers People
Among the exclusives in People: a statement to People magazine on behalf of Whitney Houston’s mother, Cissy Houston and her niece, singer Dionne Warwick, Cissy Houston reveals they first learned of the claims two days before the documentary “Whitney” premiered in May. In the film, Whitney Houston’s longtime assistant said the singer told her that cousin Dee Dee Warwick molested her as a child and Whitney’s oldest brother also claimed he, too, was molested.
Taylor Swift Covers Harper’s Bazaar’S August Issue
In the August issue of Harper’s BAZAAR, Taylor Swift channels Pattie Boyd, the celebrated beauty who inspired songs by George Harrison and Eric Clapton—and Taylor Swift. Boyd opens up to Swift about falling in love, surviving Beatlemania, and what it was really like being married to two of rock ’n’ roll’s biggest legends, and the two talk about songwriting, muses, and more.
Sabrina Carpenter Covers Seventeen’s August/September Issue
Actress-singer Sabrina Carpenter has changed, and she wants the world to know it. After spending her teen years on Girl Meets World and releasing two pop albums, the bubbly singer-actress is ready to immerse herself in dramatic roles (first up: the less than likable Hailey in this fall’s Black Lives Matter–inspired drama, The Hate U Give) and to embrace a new dance-floor sound. (Watch for her third album, Singular, later this year.) She’s also still figuring a lot out. “It’s funny being 19,” she says. “When you turn 18, everyone goes, ‘You’re an adult now. Enjoy it.’ Then you turn 19, and they go, ‘It’s your last year as a teenager. Enjoy it.’ So what am I?” She’s someone who is savoring every moment now—and pumped for what’s ahead.
Cosmo's Michele Promaulayko Is a Guest on TODAY: Speedy Engagements!
Cosmopolitan editor in chief Michele Promaulayko appeared on The Today Show this morning with Kathie Lee & Hoda, to discuss Hollywood’s quick engagement trend, alongside OkCupid CMO Melissa Hobley.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.