The Association of Magazine Media

Monday, August 6, 2018

Automation, Efficiency Make Print a Valuable Media Plan Component
Joseph Lagani writes: " While it’s true legacy media has taken a big hit in the past decade, print has held on to a 4% share of media for the past four years. It’s been a stable medium since 2014, in an otherwise volatile media business storm."
Kiplinger's Personal Finance Still Standing, Long After Buzzy Competitors Failed
Kiplinger’s the magazine is profitable, says Knight Kiplinger, the third-generation CEO of the family-owned company, and for the first time in a long time, all operating units of the company—print, digital, newsletters and magazines—are profitable at the same time. “We are successful in both old media and new media under one roof,” Kiplinger says. “There have been times where one division or another was struggling and carried by one or the other, but today, all the divisions are profitable simultaneously.”
Bustle Becomes the Latest Publisher to Create an Experiential Event
Janelle Monáe will headline the September event in NY: The day-long event, produced by Flavorpill, will feature group meditation, roller skating and food vendors at the Lefrak Center at Lakeside in the park, along with performances by Janelle Monáe, the duo Sofi Tukker, DJ Samantha Ronson and Va$htie.
TOMORROW: Winning Ideas webinar Series on General Revenue + Leadership
Happening Every Tuesday from 12 noon to 1pm: Register Now for August 7, General Revenue + Leadership; August 14, Advertising/Native/Event/Revenue; and August 21 Digital Initiatives. Free for MPA Members | $50 for everybody else.
BoSacks Readers Speak Out: On Magazines, Advertising, The Newsstand, and Subscriptions
"Many if not most of the problems in the industry can be traced to allowing methodology to distort or infect the vision or even worse, invade both the vision and the mission. Methodology is where the action is and gets the most attention, but it must not be allowed to stray beyond its boundaries. The "how" must never dictate or be confused with the "why.""
Better ROI than Influencers: Meme Accounts Attract Growing Interest on Instagram
Social media agency Cult LDN is running a campaign with several meme accounts for its client, streaming service Hayu, around the new season of “Keeping Up with Kardashians.” The brand has advertised on two meme accounts on Instagram: Kardashian-focused Bound2West and ScouseBarbieX, with 500,000 and 160,000 followers, respectively.
Why Aren't You Buying Display Ads with Sound?
William Agush at Shuttersong/Adsonica writes "While brands have become obsessed with video – our research suggests that as many as 60% of consumers interacting with a video ad aren’t absorbing the “motion” that video offers – but rather the sound. Next time you play a video ad, try closing your eyes, and you’ll be surprised how much of the content is delivered through the sound alone."
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
The MPA Magazine Media Factbook 2018 Is Here
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street