The Association of Magazine Media

Friday, August 10, 2018

Due to technical difficulties yesterday, the Daily News Roundup was available here on our website only - and was not emailed. Click here ( http://www.magazine.org/node/56938 ) for yesterday's content and top stories. We apologize for any inconvenience.
BoSacks Readers Speak Out: MPA CEO Linda Thomas Brooks on Ad Spending Reports and the Future of the Magazine Industry
"I was compelled to write, however, when a recent article so mis-used and mis-understood basic media spending and audience information that they yet again perpetuated a completely misleading narrative. I am moved to respond, not only to balance examples of blatantly one-sided thinking, but to also go on the record that bashing magazines as an industry is not only unwarranted, it could lead to a series of unintended consequences." -Linda Thomas Brooks, President and CEO of MPA—The Association of Magazine Media.
Parents Magazine Proves Print Still Has Panache
The 92-year-old publication booked 10 new advertisers and sold 100 ad pages for its September issue.
MRI: Chevy Parts and Truck Tires Dominate the Best Recalled Ads in Auto Magazines
Parts and accessories ads (and Motor Trend Group titles) grabbed readers' attention in March.
Women of Color Dominate September Issues of Fashion Magazines
"When I first started, 21 years ago, I was told that it was hard for me to get onto covers of magazines because black people did not sell," she said in a personal reflection for the iconic magazine. "Clearly, that has been proven a myth." -Beyonce Knowles.
Harvard Business Review Has Increased Paid Circulation 5 Percent
Harvard Business Review has increased its overall paid circulation from 304,680 to 319,631 – a 5 percent gain year over year – according to a recently released report from the Alliance for Audited Media. During the past 18 months, HBR shifted to a digital-first marketing strategy that promotes subscriber-only benefits. As a result, more subscribers are registered on HBR.org than ever before.
Next Week: Winning Ideas Webinar Series on Advertising/Native/Event/Revenue
Happening Every Tuesday from 12 noon to 1pm: August 14, Advertising/Native/Event/Revenue; and August 21 Digital Initiatives. Free for MPA Members | $50 for everybody else.
High Times Lanches OTT Network
High Times believes its platform will allow its community to host and monetize content around marijuana - akin to a YouTube for cannabis-specific video.
The Magazine Media 360° June 2018 Brand Audience Report Is Here!
The June 2018 Magazine Media 360° Brand Audience Report shows that Total Audience is up by +3.0% versus June 2017 year ago for the 114 magazine brands in the analysis. This is the highest percentage increase in Total Audience since January 2017. Performance by media platform is consistent with that of the last several reports with Mobile Web growing at an even greater rate than recent months. To review the June 2018 Brand Audience Report, please [click here] http://www.magazine.org/magazine-media-360/brand-audience-report. The Print+Digital audience is down 6.9% vs. a year ago, reflecting the Spring 2018 GfK MRI which was released last month. As audiences spend more and more time on mobile devices, Web (Desktop/Laptop) audiences continue to decline (-12.3%) vs. a year ago. The web audience loss (-23 million) is offset more than five-fold by a +26.0% gain in Mobile Web (+123 million)—the highest percentage gain in nearly two years. Video, as usual, has posted a double-digit percentage increase (+15.3%) over last year. To review the June 2018 Brand Audience Report infographics (which include the Top Ten list, please [click here] http://www.magazine.org/magazine-media-360.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
AFAR Media, America’s Test Kitchen, Backpacker, The Family Handyman, Fine Cooking, Fine Homebuilding, National Geographic, This Old House Ventures take home top awards.
Independent and enthusiast magazine media executives from across the country came together for robust conversation and candid idea sharing at the 14th Annual IMAG Conference in Boston. The event was hosted by Elizabeth Bramson-Boudreau, CEO and publisher, MIT Technology Review; David Nussbaum, CEO and chairman of the board, America’s Test Kitchen; and Jamie Trowbridge, president and CEO, Yankee Publishing. The theme was Revolution: both a nod to Boston’s role in the formation of America and a representation of the extreme transformation we are seeing in the magazine media industry.
July 31, 2018 - August 14, 2018
August 09, 2018
The Dek at Meredith Corporation
February 05, 2019
225 Liberty Street