The Association of Magazine Media

Wednesday, September 12, 2018

Hearst President Taps Former Boss as Adviser for Hearst Digital
Say Media founder Matt Sanchez, who just sold the San Francisco-based company, is said to be affiliating with Hearst as a high-level executive adviser on the digital side.
Good Housekeeping Is Launching a Pop-Up Shop
Good Housekeeping is partnering with Amazon and Mall of America to put its products—tested and approved by the GH Institute—in front of shoppers. A pop-up retail store, dubbed the GH Lab, will open in the Bloomington, Minn. mall from Oct. 3 to Dec. 30, just time for holiday shopping.
How ESPN is Marketing ESPN+
ESPN has pulled out all the stops to market ESPN+, its $4.99 per month streaming service, with promo ads, dedicated real estate on its digital properties and pushes on other Disney properties.
Graydon Carter Is Now a Political Cartoonist for Esquire
“It was great working with Graydon on this piece,” said Esquire’s cartoon and humor editor, Bob Mankoff, who edited the piece. “His wit is as wicked as his pen is sure."
More on Conde Nast Refines Branded Content, Digital Advertising With New Beauty Studio
Monday's launch of the Conde Nast Beauty Studio was the next step in becoming a standalone entity for targeted advertising, experiential marketing and richer editorial development. The studio, housed at 1 World Trade Center, creates a space where editors and brand partners can produce content for both editorial and advertising clients.
Reddit's Rising Popularity as a News Platform
Reddit — not Facebook or Twitter — is the social media site where the highest portion of users are exposed to news, according to a new study from Pew Research Center. This is up from last year, when Twitter was surveyed as having the highest share of users mining news on its platform.
‘There’s just so little trust’: Marketers have growing suspicions of kickbacks
Two years since the ANA unleashed its scathing report that exposed the practice of ad agency kickbacks, advertisers are increasingly questioning agency partners about whether the tech they choose is influenced by vested interests, according to industry sources.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
September 12, 2018
ASME NEXT
Register now for ASME NEXT's September 12 workshop for early-career editors. Working in small groups led by veteran editors, attendees learn how to turn unedited manuscripts into feature stories.
February 05, 2019
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