The Association of Magazine Media

Thursday, September 13, 2018

Meredith Merges Food Magazines Cooking Light And EatingWell
The last issue of Cooking Light will be its December issue, which closes in about a week. The new EatingWell will launch with a January/February 2019 issue, and will be published 10 times per year. It currently has a six-times frequency. EatingWell will continue to boast a larger trim size.
Editor Michelle Lee Shares a First Look at Allure's 2018 Best of Beauty List
"The Allure testing process is serious business. All of our editors are involved. We have five-person teams vetting thousands of products in dozens of categories for months and panels of 10 staffers with 10 different skin tones testing every lipstick shade," said Allure editor-in-chief Michelle Lee. "We also call on experts like cosmetic chemists and dermatologists for additional testing."
Fast Company Shifts Cover Paradigms With Arlan Hamilton
Stephanie Mehta, Fast Company editor in chief, nabbed for the cover of the title’s October issue Arlan Hamilton, the black and queer woman who founded venture capital firm Backstage Capital and earlier this year started the “It’s About Damn Time Fund” with $36 million, which will go exclusively to backing start-ups by black women.
A New Snapchat Feature Lets Publishers Create Live Stories Out of Users’ Posts
Snap is launching a new feature that will let media companies access public posts made by Snapchat users and package them into editions centering on live events, breaking news and other topics.
Verizon Names New Oath CEO to Replace Tim Armstrong
Verizon Communications on Wednesday named K. Guru Gowrappan as the new chief executive officer of its media and advertising business, Oath, replacing Tim Armstrong.
Apple Unveils Three New iPhone Xs
The company announced on Wednesday its largest smartphone ever: the 6.5-inch iPhone XS Max ($1,099). It's also the most expensive iPhone to date. The Max has a larger display than the usual Plus size phones but a similar body.
‘People connect with people’: How Publishers Use Talent to Build Franchises
Digital publishers and video programmers are keen on franchise building. Instead of just producing a show, media companies including Bleacher Report, Complex Media and Rooster Teeth want to build properties with original content across different formats and multiple forms of revenue.
Livecast on Tuesdays in August, this online series of webcasts covered topics like leadership, native advertising, monetization, event development and promotion, new revenue streams, and digital initiatives. Experience the webinars for yourself now!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
February 05, 2019
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