The Association of Magazine Media

Wednesday, October 17, 2018

Facebook Inflated Video Metrics By Up to 900%, Marketers Claim
“Facebook’s records also show that the impact of its miscalculation was much more severe than reported,” marketers allege in court papers filed in August, but only unsealed on Tuesday. “The average viewership metrics were not inflated by only 60%-80%; they were inflated by some 150 to 900%.”
Trump Sued for Retaliating Against Media Companies
Reported in Mediapost's MediaDailyNews by Wendy Davis "Trump has “intentionally hung a sword of Damocles over the heads of countless writers, journalists, and media entities,” PEN America alleges in a complaint filed Tuesday in U.S. District Court for the Southern District of New York. “His actions seek to accomplish indirectly what the President cannot do directly: impede professional and investigative journalism, and silence criticism.”"
ARF Acquires CIMM, Envisions the "Skunkworks" of Ad Research
The move follows some attrition in industry trade groups focused on measurement, including last year’s demise of the Nielsen-funded Council For Research Excellence (CRE), and the Association of National Advertisers (ANA) acquisition the Data & Marketing Association (DMA) earlier this year. ARF President-CEO Scott McDonald said the consolidation is a recognition that the organizations have been working on parallel paths and that it makes sense to integrate them under a single umbrella to better serve industry and member needs.
ID to Premiere Third Season of People Magazine Investigates
America's leading true crime network, Investigation Discovery (ID), in partnership with People and Radley Studios, announced today the season three premiere of the hit series, People Magazine Investigates. Returning Monday, November 5 at 10/9c, the 15-episode season takes viewers to the epicenter of America's most compelling crimes, as PEOPLE's renowned journalists divulge the shocking twists and surprising facts they learned while doggedly investigating each case.
PBS, NPR, National Geographic, New York Times (Also in Top 20: TIME, The New Yorker) Lead in Social Responsibility
Among 140+ leading media brands across all media categories, only 19 are graded 6.0 or above on a 10-point scale for how "committed the brand is to contributing to the greater good through its content and/or specific social responsibility efforts."
Vanity Fair's Radhika Jones Shares the Lessons She Learned from All-Girls Education and Tina Brown
Jones says encouraging the next generation of leaders is always on her mind. She recalls the lessons she learned from a single-gender education.
This Is How Jane Francisco Keeps Good Housekeeping Cool
How does a magazine named 'Good Housekeeping', that's been around for over 130 years, stay relevant? Jane Francisco. That's how. As GH's editor in chief since 2014 and director of Hearst Magazine's Lifestyle Group (which includes Redbook and Woman's Day), Jane has transformed a legacy brand and modernized it without alienating its legacy readers.
How I Get It Done: Michele Outland of Bon Appétit
Like many people in creative fields, Michele Outland’s day is never uniform and leaves little room for a formulaic schedule. Known for pushing the boundaries of food photography, she is the award-winning creative director of Bon Appétit and the Food Innovation Group at Condé Nast, and the James Beard Award–winning co-founder of Gather Journal.
What OUT Editor in Chief Phillip Picardi Can’t Live Without
From the editors at The Strategist: "We asked Phillip Picardi, the editor-in-chief of Out magazine, about the fragrance, face serum, and hair product he can’t live without."
2019 Kelly Awards Now Open For Entries
The Kelly Awards honor the creative spirit of excellence and innovation in the art of advertising in magazine media. Agency creative teams, advertising clients and magazine media publishers working on advertising creative, multi-platform campaigns and custom programs should enter the awards. Winners will be announced at the American Magazine Media Conference on February 5, 2019.
ASME Best Cover Contest 2019 Call for Entries Posted
The ASME Best Cover Contest honors magazine covers published between January 1, 2018, and December 31, 2018. Leading editors, art directors and photo editors choose the five best covers in 10 categories. The ASME Board of Directors selects the Cover of the Year from the top ten covers. Readers pick the winners of the ASME Readers’ Choice Awards at ( ). Visit ( ) to download the call for entries.
TV Guide Seeks a Lift from Peak TV
Tony Silber reports "In 2018, TV Guide is a profitable print magazine of some scale, nowhere near its glory days when circulation reached 17 million, but with growing traction in ad sales; strong newsstand sales; and a solid subscription story."
Lady Gaga Confirms Her Engagement to Christian Carino in Her ELLE Women in Hollywood Speech
It was just three words at the very end of Lady Gaga's ELLE Women in Hollywood acceptance speech last night, but they confirmed that had long been rumored: Lady Gaga is engaged to talent agent Christian Carino.
The Magazine Media 360° August 2018 Data and Reports Are Here!
The August 2018 Magazine Media 360° Brand Audience Report shows that Total Audience has reached 1.8 billion, up +1.5% versus August 2017 year ago for the 112 magazine brands in the analysis. To review the August 2018 Brand Audience Report, please [click here ]. We continue to see double digit growth in Mobile Web and Video Audiences. Mobile Web was reported to have a +11.8% increase versus year ago, its fifth consecutive month of +10% or greater. Mobile shows no signs of slowing down its robust growth in CY 2018. Top Ten Lists are accessible here See the Audience Mix Infographics here
ASME NEXT Awards 2019 Call for Entries Posted
Sponsored by the American Society of Magazine Editors in association with MPA–The Association of Magazine Media, the ASME Next Awards were established in 2016 to support the development of print and digital magazine media by recognizing young journalists who have already demonstrated extraordinary promise at the beginning of their careers. Five award recipients will be honored at the Ellie Awards on Thursday, March 14, 2019, at Brooklyn Steel in New York. Visit to download the call for entries.
Ellies 2019 Call for Entries Posted
The National Magazine Awards for Print and Digital Media 2019 Call for Entries is now posted at Notable changes include the introduction of an award for podcasting as well as new categories for service and lifestyle publications. The deadline for entry for content published before November 1, 2018, is Tuesday, November 13, 2018. The deadline for entry for content published on or after November 1, 2018, is Tuesday, December 11, 2018. Visit to see the awards schedule.
The ASME Award for Fiction 2019 Call for Entries Posted
Editors of consumer magazines and literary publications are invited to submit entries for the 2019 ASME Award for Fiction. Intended to celebrate the historic link between literary fiction and magazine journalism, the award honors print magazines and magazine websites for overall excellence in fiction. The deadline to enter is November 29, 2018. For more information, visit
Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street