The Association of Magazine Media

Friday, November 2, 2018

Liz Vaccariello of Parents Magazine Discusses New Study on the Rising Costs of Child Health Care — Surpassing Mortgage Payments in 35 States
Child Care Aware is out with a new report outlining the alarming cost of child care in the US. Yahoo Finance’s Alexis Christoforous sat down with Editor in Chief Liz Vaccariello of Parents Magazine to discuss the results.
TIME Magazine Cover on Pittsburgh Honors Strength of Jewish Roots
Time Magazine used its iconic cover space to pay tribute to Pittsburgh, where 11 people at prayer were killed in a synagogue over the weekend. Artist Edel Rodriguez chose to represent the tragedy with the Jewish symbol of a tree of life, for the Tree of Life Congregation itself but also because its roots “run deep in America.”
More on Meredith Finalizes TIME Sale, Announces New Roles and Promotions
Meredith will remain involved with the Time brand via a multi-year agreement with the Benioffs, agreeing to provide consumer marketing, subscription fulfillment, paper purchasing and printing, among other services. The Time brand will continue to be including in corporate advertising buys through Meredith.
Mr. Magazine™ Launch Monitor: 15 New Magazines Arrived in October 2018
"I was beyond excited to see two new titles that showcased their exclusive premier issues this month from the same publisher (Colette Publications): Bed & Breakfast and Chateaux & Castles, two magazines that present humble, but fantastic, photography and great content in both."
How Publishers Are Jumping on the Wellness Market Opportunity
Priya Rao reports "Legacy publishing houses like Condé Nast (owner of Vogue, Self and Allure) and Hearst (parent company of Women’s Health and Cosmopolitan) have tweaked their coverage and business opportunities in step with the larger wellness industry trend. “If you see other organizations are covering something and getting advertising dollars from it, it really doesn’t take a lot of money or effort to get into it. Legacy companies have, in some ways, always covered health and fitness,” said Ava Seave, principal of Quantum Media. “There are no barriers to entry.”"
Welcome to Constant Iteration: Complex's Rich Antoniello on Being a Publisher in Late 2018
"We are about to see the largest shift in media and advertising we have ever experienced in the entire world," says the Complex Media CEO in the latest episode of the Ad Lib podcast. "Most people are not only not preparing for it but they're going to be in a situation where they have to react—and react knee-jerk."
Sunset Editor Is Out, Replaced By Matt Bean and More About People on the Move
Hearst (See the official releases below ) and Meredith (http://www.magazine.org/industry-news/press-releases/member-press-releases/meredith-announces-several-new-senior-publishing#overlay-context=) each make a series of moves, the CEO of Emerald Expositions resigns, and more news about promotions and hires.
Associate Member Spotlight: 5 Questions with Patrick Kenny of Accio
Accio is a deep tech visual-led global advertising platform which enables publishers to monetize their image and video libraries. Its proprietary self-learning AI engine recognizes objects, identifies products and interprets actions in real time. It reads the stimuli embedded in images and videos and helps advertisers talk to customers at precisely the moment where desire is triggered.
Tyler Brûlé of Monocle to Magazine and Book Retailers: “Cut the 'Digital Transformation' Bullsh1t.”
In the November 2018 issue of Monocle magazine, Tyler Brûlé, the magazine’s editor in chief, “wants to know why (book and magazine) retailers insist on watering down their print offering — literally — and has a few ideas about what they can do to turn it around.”
CartoonCollections.com Debuts, Licenses Cartoons from Top Publications
The artistry of more than 70 celebrated cartoonists, from publications such as The New Yorker, Esquire and National Lampoon, debuted today on CartoonCollections.com.
In the UK: Esquire Partners with Seven Designer Brands to Create The Esquire Edit: a Limited-Edition Capsule Collection
Charlie Teasdale, Style Director, Esquire UK says: “We are proud to have collaborated with seven of our favourite brands on a capsule collection of key pieces that we know our audience will love. In a world where choice is abundant, and time is limited, this collection makes living stylishly easy for the Esquire man.”
Get a Video-Like Ad Experience at a Fraction of the Cost
Delivering 3 to 5 times better performance, Adsonica™ leads the way with the world's first single file audio display ad unit.
You Don’t Get Money from Conversion, It’s from Retention: Readers Drive 40 Percent of Schibsted’s Revenue
Fifteen years since launching its first paywall, Nordic publishing giant Schibsted Media has over a million print and digital subscribers, with reader revenue accounting for 40 percent of revenue for its Media division, according to the company.
With a Heavy Marketing Push, The New York Times Passes 3 Million Mark in Paid Digital Subscribers
The New York Times ended the third quarter with more than 3 million paid digital subscribers to its main news product and crosswords and cooking verticals, the company announced today. With another million in print circulation, its total is more than 4 million.
New Aggregation Project Wants to Connect Advertisers with Quality News Outlets
The project will aggregate signals collected from websites through Trust Metrics crawler-based technology to compose a more complete picture of which outlets are the most reliable in truthfulness of content, lack of bias and the overall quality of the publication.
Technology News Site Recode to Relaunch As Part of Vox
Recode Co-Founder Kara Swisher and Vox Media Publisher Melissa Bell positioned the change as a response to technology’s growing influence over all facets of our lives, changing everything from interpersonal relationships to the media landscape to political discourse.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street