The Association of Magazine Media

Friday, November 9, 2018

Meredith Sells Fortune for $150 Million
Des Moines-based publisher Meredith announced on Friday that it has agreed to sell Fortune for $150 million to Fortune Media Group Holdings Limited, wholly owned by Chatchaval Jiaravanon, executive chairman of Thailand’s biggest conglomerate, Charoen Pokphand Group. -Alan Murray and Clifton Leaf will stay on as CEO and editor in chief.
New Magazine Media 360° Data — The September 2018 Brand Audience Report Is Here!
MPA – The Association of Magazine Media released the September 2018 Magazine Media 360° Brand Audience Report today, showing that Total Audience for magazine media–a massive 1.7 billion–continues to grow year-over-year (+1.4%). Performance by media platform mirrors that of last month, and continues to demonstrate that the magazine audience “pie” is growing overall, with the size of the pieces shifting by platform. To review the September 2018 Brand Audience Report, please click here [ http://www.magazine.org/magazine-media-360/brand-audience-report ]. To review the September 2018 Brand Audience Report infographics, click here [ http://www.magazine.org/magazine-media-360/audience-mix-infographics ] and the latest Top Ten list by clicking here [ http://www.magazine.org/magazine-media-360/top-ten-lists ] and the Brand Rankings are accessible here [ http://www.magazine.org/magazine-media-360/brand-rankings ].
Teen Vogue and Puma Team Up on Documentary Series
This four-episode second season is produced by Teen Vogue and features members of Teen Vogue's 2018 class of “21 Under 21.” Selected annually by its editors, 21 Under 21 are women and girls pushing culture and society forward.
Anna Wintour Lauds Serena Williams as "a Figure So Much Larger Than the Game She Has Mastered"
Last year's Brand Visionary winner presented this year's award to the tennis champ - "she did so with a moving tribute, not only to the tennis champion’s many achievements on the court throughout her decades-long career, but her personal strength, too." writes Diana Pearl of Adweek.
MPA Next Visits YouTube
YouTube is the biggest video platform in the world with 1 billion hours watched every single day and 1.9 billion users logged in and watching every month. Join MPA’s young professionals group on 11/28 as we tour the YouTube Space New York and learn best practices to reach new viewers and drive revenue.
Bob Mankoff Fills Us In on His Latest Project, Cartoon Collections
Folio:'s Caysey Welton sitd down with the acclaimed humorist and cartoonist to learn more about the recently-launched brand.
Netflix Overtakes Live TV As Source of Favorite Shows
Netflix has overtaken live TV as the platform where TV viewers watch their favorite show, according to Hub Research’s 2018 “Conquering Content” study. Hub has published the study for each of the past five years, tracking viewer behavior on both traditional linear and online content sources.
Roku Morphing into Ad Company As Popularity Climbs
In the area of advertising, Roku attributes its success to a direct relationship with customers on its platform, which allows for the continuous collection of various data, including user registration, and anonymized behavioral information.
The MPA Would Like to Thank MRI for Sponsoring December 3rd's Data Points Symposium
MRI ( https://mri.gfk.com/ ) provides businesses with a reliable and comprehensive view of consumers and the media marketplace. Our Survey of the American Consumer® is used to help businesses develop effective marketing programs by covering consumption habits for over 6,500 products and services in nearly 600 categories. Visit mri.gfk.com.
Eboné F. Bell Talks Building Queer Magazine, Tagg, from the Ground Up
In 2012, Eboné F. Bell founded Tagg Magazine because she wanted to fill a void. Whenever she read her local LGBT magazines, she noticed many types of people missing from the stories. “When I would open them it was always white gay men,” she says. “I’m a Black gay woman and like anyone, I want to be able to see people that look like me.”
P&G Restructuring Into 6 Business Units, Names Moeller COO
As part of its mission of “constructive disruption,” Procter & Gamble yesterday said at its annual investor meeting that it will reorganize next July into six “sector business units” (SBUs) from the previous 10 “product categories,” each with its own CEO reporting to chairman, president and CEO David Taylor.
The MPA Would Like to Thank Chartbeat for Sponsoring December 3rd's Data Points Symposium
Chartbeat, ( https://chartbeat.com/ ) the content intelligence platform for publishers, tracks what people are reading on a second-by-second, pixel-by-pixel basis on each site, article and page. Our Chartbeat for Publishing (CBP) solution empowers editorial teams to maximize every news moment with real-time editorial analytics, home page optimization, headline testing, platform referral insights, audience engagement metrics and historical reporting. As the analytics partner for more than 50,000 leading media sites around the globe, Chartbeat strengthens the connection between article and audience to deepen engagement and take content to new heights—no matter the type of publication. Visit chartbeat.com.
An Independent Magazine Is Under Threat in Russia
A Moscow court has imposed an unprecedented fine of 22.25 million rubles, or about $332,000, for failing to file a report. This is a pretext for an attack on independent journalism. The chief editor, Yevgenia Albats, a champion of investigative reporting who has long been a prominent reporter and author in Russia, and a nettlesome critic of the authorities, said the fine amounts to the magazine’s annual budget. If enforced, the fine could force it to cease operations.
The MPA Would Like to Thank AdvantageCS for Sponsoring December 3rd's Data Points Symposium
AdvantageCS ( https://www.advantagecs.com/ ) is the developer of Advantage—marketing, subscription and membership software for publishers. Leading companies rely on Advantage to manage their digital subscriptions, entitlements, magazines, bundles, e-products, memberships, conferences and events, continuity programs, product orders, payments, telemarketing and customer service. Advantage also offers a comprehensive eCommerce platform, multi-channel sales, high availability, sophisticated business intelligence tools, and digital payment methods, EFT, direct debit, and credit card processing.
From Dolls to Magazine Covers: How Early Black Designers Made their Mark
In a new exhibition, the work of African American designers in Chicago is celebrated from editorial and product design to the first black-founded ad agency.
The MPA Would Like to Thank Acxiom for Sponsoring December 3rd's Data Points Symposium
Acxiom ( https://www.acxiom.com/ ) provides the data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. By making it safe and easy to unify, validate, enhance and activate data, we help marketers understand the customer journey and engage customers across the channels and devices they use today and those they will embrace tomorrow. A leader in identity and ethical data use for more than 45 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Visit acxiom.com.
The MPA Would Like to Thank AdvantageCS for Sponsoring December 3rd's Data Points Symposium
AdvantageCS ( https://www.advantagecs.com/ ) is the developer of Advantage—marketing, subscription and membership software for publishers. Leading companies rely on Advantage to manage their digital subscriptions, entitlements, magazines, bundles, e-products, memberships, conferences and events, continuity programs, product orders, payments, telemarketing and customer service. Advantage also offers a comprehensive eCommerce platform, multi-channel sales, high availability, sophisticated business intelligence tools, and digital payment methods, EFT, direct debit, and credit card processing.
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Data Points Symposium: Harnessing Analytics and Measurement | Dec. 3 | NYC
Do you fully leverage your brand and consumer data? Do you understand the new privacy and security measures? Join MPA’s half-day program including expert insights, current trends, success stories and best practices that will help you make smart data decisions and boost revenue. FREE for MPA/ASME members – register today!
ASME NEXT Seminar: From Pitch to Print
Workshop your story ideas with top editors. You'll learn: how to generate successful story ideas; how to pitch to editors in chief; how to turn story ideas into magazine features.
2019 Kelly Awards Now Open For Entries
The Kelly Awards honor the creative spirit of excellence and innovation in the art of advertising in magazine media. Agency creative teams, advertising clients and magazine media publishers working on advertising creative, multi-platform campaigns and custom programs should enter the awards. Winners will be announced at the American Magazine Media Conference on February 5, 2019.
This edition features 20% more of the independent research, statistics and compelling facts that articulate the power of magazine media and its effectiveness compared to other media. Please find: New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor. New multimedia comparisons proving magazine readers are the strongest everyday influencers. New data proving advertising in magazines raises brand awareness and purchase intent. New Pharma ROAS case studies that show magazines drive conversions to branded prescription drugs. •New charts that show while trust in platforms declines, trust in journalism rebounds. •New charts that show how magazines excel in motivating consumer trial with featured samples and coupons. •New charts that show the role of print and subscriptions in the circulation mix. We encourage you to use this information in your own brand presentations, marketing and conversations. Please let us know if you’d like additional copies—and be sure to share the digital versions (PDF and Powerpoint) at www.magazine.org/factbook.
November 28, 2018
YouTube Space New York
December 03, 2018
Grant Thornton Conference Center
February 05, 2019
225 Liberty Street