The Association of Magazine Media

REPORT FROM CORAL GABLES: THE KNIGHT-RIDDER/AT&T VIEWTRON TEST

The Bowsprit experiment. Study of the use of Viewtron (Knight-Ridder videotext system) in 125 upper-income homes in Coral Gables, Florida. For six months in 10 homes; for four weeks each in other homes. Use averaged 30 to 60 minutes per day; more on weekends; weekday peak usage in early evening.

Author: 
VIRGINIA D. FIELDER, KNIGHT-RIDDER
Year: 
1982
Media Type: 
Study Type: