Magazine Reader Experience Study from Northwestern University's Media Management Center

Relevant to editors, consumer marketers, publishers and advertisers, the following links provide access to key elements of this study:

•  The "White Paper"  which gives highlights of the Reader Experience Study.
  
  
• The "39 Magazine Experiences and Magazine Usage Drivers by Demographics" supplies much requested information about each of the experiences, by major consumer segments, in terms of their correlation to magazine usage and RUM (reader usage measure).

•   "Reader Experiences: New Tools for Magazines" presentation by Media Managament Center Northwestern University for MPA and ASMA.
  
  
The April 26, 2004, issue of Advertising Age includes a special section that focuses on what magazines are doing to help marketers connect with consumers effectively. The MPA pages in this section focus on how advertisers can connect even more deeply with pioneering reader experience research from Northwestern University that explores the powerful emotions that drive magazine use and the ten top reasons advertisers should use magazines

Click here to view the full section.(pdf 6 MB)

Or, click on a below link to view an excerpt from the special section.

"Deepening the Experience: Fresh Insights on Connecting with Consumers" (pdf)

"Treat him like the inquisitive, probing, intellectually curious dude that he is" (pdf)

"Ten Top Reasons to Advertise in Magazines" (pdf)

• The Reader Experience Study ad campaign.  Visitors to this site may review the ad support/messaging the MPA has created in support of this important research study.
  

  
   
•  The Northwestern University Reader Experience Study Tool Kit.  Members Only
  Click here for a copy