MPA's advertising campaign promotes results from the recently released, groundbreaking Northwestern Magazine Reader Experience Study.

Click below to view the ads:

• "Treat him like the inquisitive, probing, intellectually curious dude that he is." (pdf)

• "Shocking Evidence Reveals Advertising People Aren't the Only Ones Who Read Magazines For the Ads"(pdf)
  
  
• "To Make Better Ads, Just Open Up The MInds of Magazine Readers and Look Inside"(pdf) 
  
  
• "Been a While Since You Had New Learning To Increase Your Ad Impact? That Just Changed." (pdf)

Check back often to see new ads in the campaign!