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Presenter: Ellen A. Romer , SVP, Strategic Planning , Simmons, An Experian Company
Agenda: This is an update on the Simmons Multi-Media Engagement Study which was released last fall. Preliminary evidence indicated a likely correlation between medium engagement and ad attention/receptivity. This is a finding which the broadcast TV medium has found to be particularly useful, and Ellen explains why.
Date of Presentation: October 2007
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