Presenter: Ellen A. Romer , SVP, Strategic Planning , Simmons, An Experian Company

Agenda: This is an update on the Simmons Multi-Media Engagement Study which was released last fall.  Preliminary evidence indicated a likely correlation between medium engagement and ad attention/receptivity.  This is a finding which the broadcast TV medium has found to be particularly useful, and Ellen explains why.

Date of Presentation: October 2007