MPA

Magazine Publishers of America

 
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Members Only Content The unique positioning of Magazines (and how you can leverage this)

May 7, 2008

Peter Kloprogge, President, and David Eastman, VP/Sales, PointLogic, presented data from their new M3 Automotive study, which combines syndicated market research with ROI modeling. The study includes 36 major brands, 8 product segments, 13 purchase stimulators, and 28 customer contact points (including advertising in magazines, both automotive and non-automotive).

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Members Only Content What Advertisers Think

February 12, 2008

Presentation of data from Wave 8 of the Advertiser Intelligence Reports (AIR), which provides media company executives with the perceptions of more than 1,500 advertising decision makers (both agency and client) across 12 major advertising categories. The semiannual study collects perceptions for over 120 magazines, 120 websites, 75 television networks and 4 national newspapers.

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Members Only Content Simmons Multi-Media Engagement Study
October 11, 2007

This is an update on the Simmons Multi-Media Engagement Study which was released last fall. Preliminary evidence indicated a likely correlation... Read more

Members Only Content Starch Advertising Research
October 5, 2007

This presentation provides an update on new Starch Advertising Research initiatives. Read more

Members Only Content Mediamark Research, Inc.
September 12, 2007

Issue-Specific Readership Study, syndicated research showing total audience estimates and demographics for individual issues of magazines... Read more

Members Only Content MRI & Nielsen NetRatings Fusion
February 11, 2007

About the partnership to provide syndicated online data. Read more

Members Only Content Online Syndicated Research Services Overview
November 21, 2006

Review of "Online Syndicated Research Services Overview" or the pros/cons of existing services Read more

Members Only Content 2006 Media Products Update
November 12, 2006

Nielsen Net Ratings overview Read more

Members Only Content comScore/Media Metrix Overview
November 12, 2006

comScore/Media Metrix Overview Read more

Members Only Content Circ IQ
June 21, 2006

Media IQ Introduction; Circ IQ Introduction; Data Aggregation Translated Into Actionable Learning; Putting Magazines Back on Offense... Read more

Members Only Content Issue Specific Accumulation Initiative
March 12, 2006

Why now?; MRI Experience Using Internet for Research; Challenges to Initiative; Study Execution... Read more