Magazine Publishers of America
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Two experts in the field of digital measurement discuss the measurement techniques used in syndicated online measurement. Why are the results so different from each other and from the census-based measurements from sites and data analytics applications? They also review the new IAB digital measurement standards, and discuss some highly charged issues like cookie deletion and click fraud and the potential impact they have on digital magazine measurement.
This special Research Committee program is geared to provide some pointers to help you survive in the current environment and provide some tactics and strategies which will help to prove the value of your research efforts to corporate decision makers.
Mickey Galin, VP/Research, Mediamark Research & Intelligence (MRI), talked about innovations to MRI Starch, particularly the print ad readership studies. Read more
Terri Bunofsky and Steve Greenberger explained the workings of this new diagnostic tool which allows marketers to fine-tune messages, creative and placement. Read more
Jim DeMarco of Time Inc. offers a perspective on the online syndicated research landscape as it exists today. Read more
R.J. Katz of Forbes.Com looks at three different types of measurement—traffic, composition and reach. Read more
PointLogic data presenting data from their new M3 Automotive study, which combines syndicated market research with ROI modeling. Read more
Newly released analysis comparing what media consumers say influence them to purchase a car versus the media allocation of advertising dollars. Read more
Presentation of data from Wave 8 of the Advertiser Intelligence Reports (AIR), which provides media company executives with the perceptions of... Read more
This is an update on the Simmons Multi-Media Engagement Study which was released last fall. Preliminary evidence indicated a likely correlation... Read more
This presentation provides an update on new Starch Advertising Research initiatives. Read more
Issue-Specific Readership Study, syndicated research showing total audience estimates and demographics for individual issues of magazines... Read more
