Magazine Publishers of America
Thanks to our Advertisers
Peter Kloprogge, President, and David Eastman, VP/Sales, PointLogic, presented data from their new M3 Automotive study, which combines syndicated market research with ROI modeling. The study includes 36 major brands, 8 product segments, 13 purchase stimulators, and 28 customer contact points (including advertising in magazines, both automotive and non-automotive).
Presentation of data from Wave 8 of the Advertiser Intelligence Reports (AIR), which provides media company executives with the perceptions of more than 1,500 advertising decision makers (both agency and client) across 12 major advertising categories. The semiannual study collects perceptions for over 120 magazines, 120 websites, 75 television networks and 4 national newspapers.
This is an update on the Simmons Multi-Media Engagement Study which was released last fall. Preliminary evidence indicated a likely correlation... Read more
This presentation provides an update on new Starch Advertising Research initiatives. Read more
Issue-Specific Readership Study, syndicated research showing total audience estimates and demographics for individual issues of magazines... Read more
About the partnership to provide syndicated online data. Read more
Review of "Online Syndicated Research Services Overview" or the pros/cons of existing services Read more
Nielsen Net Ratings overview Read more
comScore/Media Metrix Overview Read more
Media IQ Introduction; Circ IQ Introduction; Data Aggregation Translated Into Actionable Learning; Putting Magazines Back on Offense... Read more
Why now?; MRI Experience Using Internet for Research; Challenges to Initiative; Study Execution... Read more
