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Jan 08, 2009
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The unique positioning of Magazines (and how you can leverage this)

The unique positioning of Magazines (and how you can leverage this)
Peter Kloprogge, President, and David Eastman, VP/Sales, PointLogic, presented data from their new M3 Automotive study, which combines syndicated market research with ROI modeling. The study includes 36 major brands, 8 product segments, 13 purchase stimulators, and 28 customer contact points (including advertising in magazines, both automotive and non-automotive).

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