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Magazine Publishers of America

Jan 08, 2009
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Members Only Content Digital Audience Measurement Research: An Update

December 3, 2008

Jim DeMarco of Time Inc. offers a perspective on the online syndicated research landscape as it exists today. He examines how the various services work, how they differ, and the benefits and drawbacks of each.

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Members Only Content Online Metrics Data

December 3, 2008

This overview of online third-party syndicated research focuses on four major players: Nielsen NetRatings NetView, ComScore MediaMetrix, Compete and Quantcast. R.J. Katz of Forbes.Com looks at three different types of measurement—traffic, composition and reach—and shows how differing enumeration, nomenclature and methodologies lead to different results.

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Members Only Content The unique positioning of Magazines (and how you can leverage this)
May 7, 2008

PointLogic data presenting data from their new M3 Automotive study, which combines syndicated market research with ROI modeling. Read more

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