YM Teen Talk

Description: YM Teen Talk provides teen insights on beauty, style & more.  Valuable insight from almost 1,000 teen girls from across America.  Topics covered include: self-image, leisure activities, fashion style, attitudes about beauty, fashion, entertainment, finances, purchase influence, advertising impact, and role of magazines in teens lives.

For information about the study, contact Julie Gluck; jgluck@gjusa.com

Topline Results:

Beauty and Fashion:
Magazines strongly influence teens;
Magazine ads inspire teens to buy;
YM Teens are more responsive to ads.

Entertainment:
Movies and Music are a big part of life;
YM Teens own electronics and plan to buy even more.

YM Teens
Fashion-Conscious, Hip/Cool
Magazines, Celebrities and Music Rule!
Buy the Latest Fashions (Index 132)
More Likely to Shop Stores Advertised in YM!