Magazine Publishers of America
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This annual study provides a deep and rich understanding of the people at the top 10% of the American financial pyramid. It offers in-depth insights in to the lifestyles, attitudes, and household spending habits of affluent and wealthy American consumers.
This study provides comparable measures of ad effectiveness across multiple media, using 30-second TV ads, full-age 4-color magazine ads, and Internet banner ads in standard sizes.
A study on interviews with 1,500 U.S. adults, provides a recipe for advertising success in magazines as well as every other major media platform Read more
