MPA

Magazine Publishers of America

 
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American Babys Second Time Moms Presentation
August 23, 2006

American Baby’s new ethnographic study centers on the second time mom. Of the 4.1 million births per year, 40% are first births and 32% are second births. Most marketers in the category focus on the first-time mom, neglecting the powerful buying strength of the second time mom segment.

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YM Teen Talk
February 11, 2006

YM Teen Talk provides teen insights on beauty, style & more. Valuable insight from almost 1,000 teen girls from across America. Topics covered include: self-image, leisure activities, fashion style... Read more

HOT Study (Hispanic Opinion Tracker)
December 12, 2005

Hispanic Opinion Tracker (HOT) study is one of the largest national surveys ever comparing views of Hispanics and non-Hispanics. The study shows that Hispanics continue to embrace their own families, heritage... Read more