Magazine Publishers of America
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American Baby’s new ethnographic study centers on the second time mom. Of the 4.1 million births per year, 40% are first births and 32% are second births. Most marketers in the category focus on the first-time mom, neglecting the powerful buying strength of the second time mom segment.
YM Teen Talk provides teen insights on beauty, style & more. Valuable insight from almost 1,000 teen girls from across America. Topics covered include: self-image, leisure activities, fashion style... Read more
Hispanic Opinion Tracker (HOT) study is one of the largest national surveys ever comparing views of Hispanics and non-Hispanics. The study shows that Hispanics continue to embrace their own families, heritage... Read more
