The Twenty Tweetable Truths About Magazines

October 14, 2009

The Twenty Tweetable Truths About Magazines
20 facts that showcase magazine vitality, 140 characters or less. 

The Twenty Tweetable Truths About Magazines
Click on the "tweet this" icons to post each Truth on Twitter!

1.	Magazine readership remains steady in an increasingly crowded and noisy media landscape.
	Source: MRI Fall Study 2008, Page 7 of MPA 2009 Magazine Handbook
2.	92% of U.S. adults read magazines.
	Source: Experian Simmons, 2009
3.	Magazine readers pay attention to magazine ads.  They don’t pay to avoid the advertising as they do with other media.
	Source: BIGResearch Simmultaneous Media Usage Study, 2008 Page 30 of MPA 2009 Magazine Handbook
4.	Consumers spend more than $86 million each week on single-copy magazines.
	Source: Nielsen 2006
5.	Subscriptions to magazines are on the rise. 2007: 322 million paid subscriptions. 2008: 325 million paid subscriptions.
	Source: MPA; A.B.C.. Page 14 of MPA 2009 Magazine Handbook
6	Magazine subscriptions increased in the first half of 2009.
	Source: MPA Info Center analysis of ABC First Half 2009 Fas Fax
7.	New magazines continue to be launched. The latest figures show that magazine launches surged 10% in the first part of 2009 from the prior year.
	Source: Professor Samir Husni, author of The Guide to New Magazines; MrMagazine.com
8.	Magazines covers chronicle key events.  President Obama’s election resulted in dozens of covers with him, his family....and even his dog.
	Source: American Society of Magazine Editors
9.	Who says that iPod-dependent teenagers have abandoned magazines? 75% of teens read magazines.
	Source: MRI Teenmark 2008, Page 78 of MPA 2009 Magazine Handbook
10.	Magazines appeal to younger adults. Adults 34 and younger read more magazines than adults +34.
	Source: MRI Fall 2008, Page 77 of MPA 2009 Magazine Handbook
11.	Over the past 5 years, the median age of magazine readers has remained consistently younger than the median age of total U.S. adults.
	Source: MPA SalesEdge June 8, 2009; MRI Spring Reports 2009, 2008, 2004
12.	54 magazines closed in 2008.  A decrease of 17% from 2007.
	Source: Ulrich's Publications Database www.ulrichspub.com
13.	Magazines love the Internet.  Almost a quarter of all new subscriptions come from the Internet.
	Source: MPA Internet Subscription Surveys 2009 edition
14.	Magazines build buzz.  They excel in reaching people who shape attitudes and behavior.
	Source: MRI Omnibus Recontact Study, 2008; Page 73 of MPA 2009 Magazine Handbook
15.	The top 25 magazines reach more adults and teens than the top 25 prime-time TV programs.
	Source: Carat Insight, Nielsen September 2007-May 2008 (Primetime Schedule) MRI Fall 2008; MRI Twelveplus 2008, Page 75 of MPA 2009 Magazine Handbook
16.	Circulation generates more than 40% of all magazine revenue.
	Source: PriceWaterhouseCoopers Financial Survey for MPA, 2008, 2007, Page 20 of MPA 2009 Magazine Handbook
17.	The number of consumer magazine websites grew 78% between 2005 and 2009.
	Source: Mediafinder.com, 2009, Page 9 of MPA 2009 Magazine Handbook
18.	Magazines excel at long-form journalism, superb photography, eye-catching design.
19.	Consumers buy more magazines when there’s big news. Michael Jackson-themed magazines in July drove an extra $55 million in sales.
	Source: Advertising Age "Somber Bright Spot for Magazines" by Nat Ives; August 27, 2009
20.	Magazines drive web search more than any other medium.  More than double Internet advertising and social media.
	Source: BIGResearch Simmultaneous Media Usage Study (SIMM13), December 2008, Page 70 of MPA 2009 Magazine Handbook