NEW The Magazine Sales Experience, by Harrington Associates LLC, examines key industry figures of retail. The Magazine Sales Experience - Preliminary Recap 2007 The New Single Copy, by Harrington Associates LLC, highlights the highs and lows of retail in 2007 in a two part retrospective.  Year in Review.  For a special short term subscription offer of The New Single Copy for MPA members click here. For further information visit www.nscopy.com Retail Sales Efficiency An article by Richard Lawton, SVP, Comag, discussing the background and methodology on testing of data utilization programs.  Benchmarks - two case studies demonstrating how magazines can save money and increase sales efficiencies through actual implementation of the programs.
	State of Retail 2006
	Maximizing Retail Profits with Magazinesand Cross Merchandsing Magazines for Retail Profitsare marketing tools for retailers and the entire supply chain highlighting cross promotions and the retail supermarket benchmarks.
	The Value of Public Place Distribution In response to our members’ requests, MPA has aggregated key available research on Public Place distribution. This highly desirable source of business not only builds audience but also introduces magazine brands to interested consumers.
	How Magazines Strengthen Supermarket Profits Read the special promotional section from Supermarket News that describes why magazines are a uniquely powerful category for the supermarket retailer.
	Retail Benchmarks for Magazines
	This document describes how magazines connect favorably to  supermarket retailers' bottom line.
	Market Basket Analysis of Magazine Purchasers in the Grocery Channel
		A recent market basket study demonstrated that magazine buyers shop differently than non-magazine buyers: They spend more money and buy more things!
		Top Line - Focus on Retail
		Market Basket Analysis - November, 2002(Power Point)
		Market Basket Analysis - March 19, 2002(Power Point)
	The Mercer Study    - Members Only
	Market Profiles
		Teens Market Profile
		Hispanic/ Latino Market Profile
		African-American/ Black Market Profile
		Asian-American Market Profile
	Glossaries
		Glossary of Circulation Terminology
		Glossary of Magazine Research Terminology
	On-Line Directory of Businesses and Service Providers for the magazine publishing industry
	WBC's website, www.bishopconsulting.comhas a wealth of research and information on current trends at retail.