The Association of Magazine Media

Thursday, October 11, 2012

New MPA Study: Magazine Reading on Smartphones
MPA has released new benchmark research on how millennial (18- to 34-year-old) smartphone owners access magazine content on their smartphones.
Redbook, Now for Parents
Using subscriber data to target readers with kids aged 12 and under, Redbook is polybagging 500,000 copies of a new children’s supplement, Kidbook, with its latest issue.
The Evolution of the Audit
As the media landscape continues to change, so does the way in which auditors like ABC and BPA measure key audience metrics for magazine media brands.
Mobile Sites for All Condé Brands by 2013
When it comes to approaching mobile from the top down, Luan Pham said that Condé Nast likes to test technologies on specific brands, leverage the findings and then apply the learnings to all titles.
MPA: Advertisers, Content, Audience All Up Since 2010
How Magazines and Others Use Instagram for Content Marketing
Time Inc., Quad/Graphics Expand Printing Partnership
W Plans Contest for Fashion Photographers
Complex Launches Food Section, "First We Feast"
Quartz Editor "Confident in the Ad-Funded Model"
Condé Entertainment Head Dawn Ostroff Talks Digital at MIPCOM
New York Mag's Serena Torrey on "Eat Cheap" on YouTube
Angie, on Why Angie’s List Publishes a Print Magazine
Carine Roitfeld Joins Bazaar in Global Fashion Post
Time Inc. Names Fortune Group Publisher Hartman to Oversee TIME As Well
Moves at Marie Claire
Stephen Colbert on Style, Hair, Anna Wintour and Honey Boo Boo
ELLE Beauty Editor's Manhattan Hideout
4 Things Publishers Should Know About Personalization
Kings of Long Form: New Yorker, The Atlantic and BuzzFeed?
Lexus Print Ad Roars to Life, with a Little Help from an iPad
5 Good Uses of QR Codes
Action Code Response Rate Exceeds Direct Mail
Mobile Study: Entertainment, Social, News and Financial Apps Rank High
Travel Apps Lead Industries in Usage Growth
Around the World, No Set Rules for E-Book Pricing or Digital Reading
Quark’s App Studio Now Supported by HTML5
U.S. Retailers Run Out of PlayBooks; Rumors Abound That RIM Is Readying a New Tablet
Consumer Confidence in M-Commerce Will Drive 50% Growth
RockMelt Dives into Mobile Browsing--iPad First
2012 Forecast: U.S. Mobile Ad Spend No. 1 Worldwide
Ad Conference Poised to Set New Attendance Record
PC Sales Go into a Tailspin
Here's Business Insider's Crazy New Strategy to Boost Ad Revenue
30-60 Sec Video Ads Tops Engagement; 1-2 Minutes Tops Viewing
Some Balk at Paying to Promote Facebook Posts
Pinterest Surpassed Tumblr in Unique Visitors
Typical Twitter User: Young Woman with an iPhone and 208 Followers
Google+ Mobile Apps Now Support Pages, iOS App Gets iPhone 5 Support and Finally Lets You Edit Your Posts
IAB: Hispanic Audience Active Online, on Mobile
Join MPA for an in-depth, half-day workshop covering the principles and practical application of Responsive Design methodology for magazines.

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