The Association of Magazine Media

Travel + Leisure and CNN Team Up to Present “100 Places to Eat Like a Local”

Lexus to Sponsor New Food and Travel Editorial Collaboration
Between the Two Brands Across TV, Digital, and Print

New York, NY (November 8, 2012) – CNN and Travel + Leisure  announce the launch of “100 Places to Eat Like a Local,” a series of print, digital, and broadcast content that will tap into the appetites of people who love to eat—all around the globe.  Sponsored by Lexus across all platforms, “100 Places to Eat Like a Local” kicked off on November 1 with a special CNN iReport challenge encouraging Travel + Leisure readers and CNN users and viewers to submit their favorite local foodie spots, from tapas bars to food trucks to pizzerias and beyond, through a dedicated micro site at cnn.com/100places.  The final list of the top “100 Places to Eat Like a Local”, a compilation that will interweave Travel + Leisure editorial picks with select submissions from viewers, users, and readers, will appear in the April 2013 issue of Travel + Leisure®.

The CNN iReport challenge calls for submissions by December 15 for consideration in the final “100 Places to Eat Like a Local” list.  To promote entries, Travel + Leisure Features Director Nilou Motamed and CNN anchors and correspondents will share their favorite authentic, under-the-radar haunts while encouraging readers, users, and viewers to do the same.  “100 Places to Eat Like a Local” content will be featured on CNN.com, CNN’s Food Blog Eatocracy, CNN television, HLN, TravelandLeisure.com, and in Travel + Leisure magazine, in addition to other digital and social media channels.

Eligible entries will be reviewed by a panel of experts from Travel + Leisure.  Travel + Leisure editors will develop a comprehensive “100 Places to Eat Like a Local” guide by interweaving their own expert picks with top spots culled from select viewers’ and readers’ submissions. A final “100 Places to Eat Like a Local” list will be revealed in March to CNN and Travel + Leisure audiences and will be featured in the April 2013 issue of Travel + Leisure.

In addition to being included in the “100 Places to Eat Like a Local” report in Travel + Leisure, select viewer responses collected through iReport may also be broadcast on CNN, HLN, or online at CNN.com.

Through the Lexus presenting sponsorship, the automaker will showcase the new Lexus LS series in “100 Places to Eat Like a Local” and encourage consumers to leave their mark in epicurean content across print, digital, and on-air features.

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About Lexus

Since its debut in 1989, Lexus has earned a reputation for high-quality products and exemplary customer service from its 231 dealers. Lexus is the luxury hybrid leader, offering five hybrids that provide the best in innovative technology and first-class luxury. When it began, Lexus offered two models of vehicles. Now, more than 20 years later, Lexus offers variations of 10 vehicles, from the sporty CT 200h hybrid to the V10 supercar, the LFA.

About Travel + Leisure

With an eye for the authentic, the innovative, and the irresistible, Travel + Leisure (www.travelandleisure.com, @travlandleisure) fuses expert reporting on culture, food, style, and design with stunning photography, transporting readers to the places—and the travel experiences—that matter now. T+L, the monthly title from American Express Publishing and the long-standing authority in its field, has the largest audience of any travel magazine and is an indispensable guide for global nomads. Travel + Leisure has a network of international editions, including Travel + Leisure Mexico, Travel + Leisure Turkey, Travel + Leisure China, Travel + Leisure South Asia, and Travel + Leisure Southeast Asia.

About CNN

CNN Worldwide, a division of Turner Broadcasting System, Inc., a Time Warner Company, is the most trusted source for news and information. Its reach extends to nine cable and satellite television networks; one private place-based network; two radio networks; wireless devices around the world; CNN Digital Network, the No. 1 network of news Web sites in the United States; CNN Newsource, the world’s most extensively syndicated news service; and strategic international partnerships within both television and the digital media.

 

Contacts:

Elizabeth Marsh              Travel + Leisure                               Elizabeth.c.marsh@aexp.com                    212 382 5684

Deborah McBride            Turner Ad Sales PR                         deborah.mcbride@turner.com                 212.275.6752

 

 

 

Date: 
Thursday, November 8, 2012