The Association of Magazine Media

Winners of 3rd Annual MPA Digital Awards Announced

March 3, 2009

NEW YORK, NY (March 3, 2009)—Winners of the Magazine Publishers of America (MPA) Digital Awards were announced today at the magazine industry’s fifth digital conference, “Magazine 24/7: Navigating the New Reality,” in New York City.  The MPA Digital Awards, currently in its third year, honor excellence and innovation of magazine brands on all digital platforms in 12 categories.  The awards were presented by Kate Maxwell, Senior Editor of Condé Nast Traveler. 

The MPA Digital Awards were open only to publishing members of the association. Digital programs entered must have been available for public use during January through December 2008. Entries were judged by an expert panel of digital leaders from the magazine industry and media community.  For more information, and to view the list of judges, visit

The winners and finalists are as follows:

The “Website of the Year” category recognizes excellence and innovation in content, design, functionality and usability in four subcategories.

Website of the Year: News, Business & Finance

Winner:, the online affiliate of WIRED magazine, is one of the longest continuously running sites on the web. Launched in 1995, it’s a top destination for technology and science news, commentary, reviews, tech-related how-to’s, video, podcasts and photo galleries. Wired stands for innovation, and the website has consistently pushed the envelope in design, features and methodologies, while recognizing the needs and positive experience of the reader.

Second: (National Geographic Magazine)


Website of the Year: Entertainment & Sports

The SI Digital Network is anchored by, the home of Sports Illustrated on the web, a 24/7 news site. features unparalleled journalism, with voices from over 30 writers and on average posts 50 pieces of original content daily across all sports. Furthermore, brings the photographic standards unique to Sports Illustrated to the web. utilizes web. 2.0 technology to aggregate the best local and national content across the web, in both story and video form.



Website of the Year: Enthusiast

Winner: Architectural Record
The mission of is to inspire, inform and entertain its audience with 1) a unique combination of editor-generated and user-generated content; 2) multimedia-rich articles, with hundreds of slide shows and dozens of editor-produced video in 10 channels; 3) a robust archive of hundreds of inspirational building projects; 4) daily news reports and dozens of provocative blog posts each week; and 5) a clean, easy-to-navigate layout that appeals to its design-savvy audience.



Website of the Year: Service & Lifestyle

Now in its 13th year, is the premier food destination on the web. It has won more awards than any other food site by placing a premium on daily, high-quality, original content; an attractive, intuitive design; and a suite of cutting-edge interactive tools. At its core is an unparalleled database of 100,000 recipes, from sources comprising premium brands like Gourmet and Bon Appétit as well as cookbooks, celebrity chefs and home cooks.


Third: PC World



Winner: Entertainment Weekly “PopWatch
Entertainment Weekly's PopWatch blog doesn't make the news, it makes fun of it. It strives to be a one-stop shop for clever commentary on the latest in TV, movies, music, books and viral video. It is updated 20-plus times a day with everything from breaking news to First Look galleries to interactive features. Offbeat categories allow writers to explore the zeitgeist outside of the magazine’s core coverage areas, while the blog’s commenting feature lets users get in on the conversation.

Second: “The Epi-log

Third:’s "Wired Science



Winner: National Geographic Magazine “Searching for the Snow Leopard
Photographer Steve Winter captures the elusive snow leopard...with his camera.

Second: Vanity Fair “On the Waterboard

Third: PC World “iPhone 3G Torture Tests



Winner: National Geographic Magazine “Fast Lane to the Future
Depicts how a new superhighway is changing the face of India for better ... and worse.

Second: Newsweek “The Mind of the South

Third: “Person of the Year 2008



Winner: The Campaign Trail on
David Remnick, Hendrik Hertzberg, and Ryan Lizza join host Dorothy Wickenden in a campaign postmortem: why attack ads didn’t work against Obama, how each campaign reacted to the selection of Sarah Palin, and the role race ultimately played for Obama.

Second: PC World Podcast

Third: BusinessWeek Cover Story



Winner: Parenting and Babytalk “Child Health Guide” 
Moms turn to Parenting and Babytalk as an authoritative voice when their kids are sick, and the interactive Child Health Guide takes the trusted content they expect and pairs it with photo, audio and video examples of what illnesses actually look and sound like. As a Baltimore Sun blogger noted, "I suspect this [tool] will be valuable for many of you, especially when a child suddenly gets sick in the middle of the night. Sometimes all the books in the world just don't really tell you what you're looking for."

Second: “GPS Maps and Rides Channel

Third: National Geographic Magazine “My Shot Tools



Epicurious has long been a leader in developing online community: The site lets users rate and review recipes, comment on blog posts, and exchange ideas in subject-specific forums. In the recently revamped Community section, users may publicly designate their culinary interests (baking, cocktails, spicy foods, etc.) and manage Profile pages that showcase personal photos, Recipe Boxes, and "Fridge Door" message boards. And in our Video section, there's now a tab for user-generated contributions.

Second: National Geographic Magazine "My Shot"

Third: Community



Winner: InStyle Mobile
InStyle Mobile serves its users on-the-go. Daily updates include many of’s most popular features, including Look of the Day (and its interactive poll), Daily Beauty Flash and Parties, as well as meatier celebrity stories--all packaged for on-the-go consumption. Users can save their favorite links and share them with friends via e-mail or text. Shoppers have exclusive InStyle discounts in the palms of their hands.

Second: Mobile

Third:'s iPhone Application



Winner: WIRED Store 
The online home of WIRED’s annual New York City pop-up retail store puts the day’s hottest products in the hands of shoppers during the 2008 holiday season. WIRED Store visitors were able to test products, attend events, and purchase featured products online.

Second: Shop Now

Third: The New Yorker Store


“Magazines 24/7: Navigating the New Reality,” the 2009 digital conference hosted by MPA for the magazine industry, is a full-day event in New York City. Keynote presenters include: Google analytics evangelist Avinash Kaushik; MySpace President of Sales and Marketing Jeff Berman; and Domenic Venuto, SVP Media & Content, Razorfish. Visit the "Magazines 24/7" digital conference website for event highlights.