The Association of Magazine Media

Data Points: Harnessing Analytics and Measurement

Event Information
December 3, 2018
Grant Thornton Conference Center
757 Third Avenue, 9th Floor
New York, NY

Today’s publishers need to harness the best data to grow their businesses while understanding the new privacy and security measures. Join MPA for a half-day of expert insights and interactive sessions. 
 

Topics include:
Data integration, first-party vs. third-party data, maximizing your audience, using data to predict behavior, better decision making, changes to data security and privacy, and more!

Hear from:

  • Chief Data Officers
  • Chief Digital Officers
  • Chief Marketing Officers
  • Chief Research Officers
  • Security and Privacy Experts
    . . . and more!
   

Learn:

  • Current trends
  • Proven success stories
  • Best practices
  • New legal requirements
    . . . and more!
     


    Sessions:
    Check back frequently for updates!

    Converting Data to the "So What" 
    Alysia Borsa, Chief Marketing and Data Officer, Meredith Corporation, sits on a mountain of consumer data. But data only becomes powerful when you tap into the ‘so what.’ Hear how interpreting persistent and dynamic data helps Meredith better understand their customers’ intent, which drives advertising, product development, content creation and consumer revenue.

    What it Means to be Data-Driven
    Tactics are only as good as the strategy they support.  Karthic Bala, Chief Data Officer, Condé Nast, will share the big picture view of a strong, holistic data strategy, and how that approach will evolve for the industry. 

    A Star is Born: Using Data to Understand Consumer/Celebrity Compatibility
    Hear how the new MRI/E-Score Celebrity Fusion visualizes and simplifies the process of choosing endorsers and spokespeople, aligning product placements and making other key decisions for celebrity-based marketing.

    Members, Patrons and Data Consolidation: Learning from the Massachusetts Medical Society
    The Massachusetts Medical Society publishes the New England Journal of Medicine, which is the one of the most prestigious, and the oldest continuously published medical journal in the United States. Kevin Gervais, Director of Customer Support shares with Dan Heffernan, Vice President & Chief Product Manager at Advantage CS, how they use data to treat members as patrons, creating a deeper and more meaningful relationship."

    What Do You Really Need to Know About the Changes to Data Security and Privacy?
    Monika Jedrzejowska, Chief Privacy Officer, Hearst 
    Peter Lerner, ADVANCE Legal
    Marc Roth, Partner, Davis Wright Tremaine LLP
    Moderated by Barry LeSala, Subject Matter

    Turning on the Data Spigot
    Linda Thomas Brooks, President and CEO, MPA


    Event Information:

    Schedule | December 3, 2018
    Continental Breakfast and Check-in............................................................... 8:30-9:00am
    General Sessions......................................................................................... 9:00am-1:00pm
    Lunch................................................................................................................. 1:00-1:30pm

    Venue
    Grant Thornton Conference Center
    757 Third Avenue, 9th Floor
    New York, NY 10017

    Please contact Marisa Levy at mlevy@magazine.org or 212-872-3786 if you have questions or need assistance with registration.