Bookmark Us! MPA News Roundup 2020
The MPA News Roundup 2020 has been re-created to provide news and highlights for the magazine media industry. Weekly updates to the newsletter will appear on our website, so that you can stay on top of all the latest industry news.
May 29, 2020
CORONAVIRUS - GOVERNMENT UPDATE…
House and Senate leaders remain divided on passing an extension to the number of weeks that recipients of Paycheck Protection Program (PPP) loans have to use their funds. A bipartisan proposal under consideration in the Senate would expand the covered period for spending funds from eight to sixteen weeks, and the House this week passed an expansion to twenty-four weeks.
Despite ongoing economic uncertainty, no timeline has been set by Senate leadership for additional economic relief legislation. State Governors have been actively lobbying for such a package. The recently-passed House package is not expected to receive Senate consideration.
The Small Business Administration (SBA) issued further guidance on the PPP's loan forgiveness mechanisms and how the agency reviews said loans. The earliest PPP loans are now approaching the end of the eight-week-long "covered period," triggering the need to complete the PPP Loan Forgiveness Application.
MPA TO HOST MAGAZINE MEDIA MONDAY WEBINAR SERIES
Starting in mid-June, MPA is launching a new members-only webinar series focused on developments and trends impacting the magazine media industry.
Each webinar in the Magazine Media Monday series will include a presentation and Q&A with industry experts with unique insights on issues of interest to MPA members.
Sessions will cover considerations for returning to work following COVID-19 closures, FTC enforcement trends, automatic renewal legislation, data privacy, legislative activity in critical states, an election preview, tax developments, and key findings from MPA's 2020 Factbook.
We will release more details and invitations to scheduled events in the weeks ahead.
INDUSTRY NEWS…What we are up to
So Far, Publishers are Keeping Subscribers Gained During the Coronavirus Crisis
New subscribers are not churning at the same rate as other subscribers, according to early data from subscription platforms. Digiday (5/26)
What's 'up' for Publishers? Traffic, Subscriptions, and Commerce Revenue.
Even as the industry has taken a massive hit due to the Coronavirus, almost half the publishers exceeded their forecasts or hit their first-quarter numbers. What's New in Publishing (5/25)
Meredith Launches Slate Of New Podcasts
Meredith Corp. has launched four new podcasts from Allrecipes, Parents, Travel + Leisure, and Southern Living.MediaPost (5/27)
Fast Company Announces First Annual' Queer 50' List
Introducing the first-ever list of LGBTQ women and nonbinary innovators in business and tech. Fast Company (5/28)
National Geographic Director of Instagram, Josh Raab on Digiday's 'The New Normal'
Raab discusses adapting National Geographic's Instagram feed in a world where travel (and travel photography) have gotten a lot more complicated. Digiday (5/29)
Video Publishers are Increasingly Going 'Direct to Device' With Their Own Smart TV Channels
Publishing companies, including Condé Nast, are bringing their video content straight to consumers via a "direct-to-device" strategy. AdAge (5/27)
How Harvard Business Review Is Forging Ahead During a Pandemic
An interview with Harvard Business Review editor-in-chief, Adi Ignatius, on how his brand is redefining its purpose. Folio (5/25)