Magazine Media 360º Social Media Report (SMR)
The Magazine Media 360° Social Media Report and Social Media Engagement Report complement MPA’s Magazine Media 360° Brand Audience Report by capturing and reporting brands' social media performance across 4 networks: Facebook, Instagram, Twitter and Pinterest. The report demonstrates the strong connections magazines have online with users who are passionate about their content.
The Magazine Media 360° Social Media Report measures brand Likes/Followers. The Social Media Engagement Factor measures, by brand, the relationship of audience reaction to the content posted by magazine media versus non-magazine media brands.
Click here for a list of participating companies and brands.